Good law firm websites give your clients a place to connect with you online. And great law firm are easy to navigate with services clearly laid out. But the best law firm websites provide an effortless, client-centered experience while projecting a strong, clear brand for your practice.
Below, we’ve looked at a number of law firm websites and compiled some of the best ones. We hope this helps you can get inspired with useful tactics to improve your own website.
1. ASA Law Group
ASA Law Group, a worker’s compensation defense firm based in Oak Brook, Illinois, shows off their expertise and ability to meet their clients’ needs by showcasing weekly telebriefs on their homepage. Their weekly telebriefs go over important worker’s compensation developments with clients. Moreover, ASA shows how they cater to the needs of business clients on their about page, because they emphasize how they are a client-centered practice rather than a billable-centered one.
2. Beacon Law
Beacon Law, which provides legal services to low-income individuals in Houston, Texas, has a clear and easy-to-find online intake form right on their homepage, because this is an essential point for those looking to access legal services quickly.
3. Bend Law Group
Bend Law Group, a business and intellectual property firm based in San Francisco, California, shows businesses they’re there for their clients with the text “Dream big. We got your back.” On top of that, Bend has been mentioned highlights that the firm has been mentioned in several impressive publications, and the firm also showcases their top SuperLawyer, Avvo, and Yelp ratings on their home page. Finally, the firm prominently features its phone number, address, and email, so clients and potential clients can contact them easily.
4. California Innocence Project
The California Innocence Project, which helps free wrongfully convicted individuals in California, clearly answers questions about what innocence organizations are and why support is needed right away. And, visitors know what the organization stands for because the strong visual and copy on the organization’s homepage also makes its mission clear.
5. Cascade Legal Planning
Cascade Legal Planning, an estate planning firm based in Portland, Oregon, has a calming website that clearly highlights different services offered. And, it’s clear what the firm does, because there are pages on wills, trusts, probate, and more that clearly lay out what’s included for each service in a bulleted list. What’s more, this even includes pricing!
6. Fresh Legal
Fresh Legal, a family law firm based in Ottawa, Canada, features multiple ways to contact the firm on their website—including an intake form right on their homepage. Additionally, their website highlights that prospective clients can schedule a free call. This is important, because it allays any worries about the initial cost of legal services, on top of the difficulties a potential client with a family law issue may be facing. To show its expertise, the firm also blogs regularly on issues related to family law.
7. Hamra Law Group
Hamra Law Group, a business and employment law firm in New York, New York, features strong website copy and images on the firm’s homepage, allowing prospective clients to put a face to a name right away. This is important, because it could potentially increase a prospective client’s trust in the firm. Also, the firm highlights that initial consultations are free in multiple places, showcasing how it provides value to clients upfront. Furthermore, highlighting their free consultations also emphasizes that the firm is budget conscious, and offers fair and transparent billing. With cost being a key consideration for many legal clients, this approach is on the money.
8. Hoglund, Chwialkowski & Mrozik, P.L.L.C.
Hoglund, Chwialkowski & Mrozik, P.L.L.C., rapidly-growing bankruptcy and Social Security law firm headquartered in Minneapolis-St. Paul, Minnesota (with offices in multiple neighbouring states), gets right to the point by addressing the needs of clients. First, their clear homepage highlights their practice areas front-and-center, letting clients know they’re in the right place. Then, their phone number is highlighted with a call-to-action (CTA) button in a bright color, making them easy to contact, and the firm highlights that clients can get started for $0, easing cost concerns.
9. K Bennett Law LLC
K Bennett Law LLC, a boutique subscription legal services law firm focused on businesses and based in Atlanta, Georgia, makes it clear that the firm is there to support law firms right from the start. Creating a strong first impression, the clean, well-designed home page offers three different ways to get in contact, including a live chat or scheduling a consultation. As well, the home page details different types of services offered, and highlights that everything is 100% flat fee because this is important for cost conscious new business owners with predictable budgets.
10. Kinchloe Law
Kinchloe Law, a firm that covers family law, disability law, and business law in Philadelphia, Pennsylvania, makes it easy to get in contact with a banner, clear button, and option to start chatting right from their home page. Furthermore, founder Alycia Kinchloe showcases her expertise on the site with A House Divided: A Family Law Podcast.
11. LayRoots
LayRoots, an asset protection and estate planning law firm in Seattle, Washington, grabs the attention of site visitors with a clear call to action for anyone who’s on the fence about asset protection (“You earned it. Protect it or risk losing it.”). To make it easy to reach out, their address (with a map) and a “contact us” form are at the bottom of every page, and you can schedule a consultation by picking a time from their calendar, saving time.
12. Levine Family Law Group
Levine Family Law Group, a full-service, million-dollar divorce and family law practice serving California’s Bay Area, has a clean, inviting website that clearly describes services offered, and how Levine Family Law best meets client needs (“Divorce is stressful. Our goal is to minimize the cost and disruption to your life.”). To make the firm easy to contact, there’s a chatbot in the bottom right corner so potential clients can get their initial questions answered quickly.
13. Locks Law Firm
Locks Law Firm, a personal injury law firm with locations in Pennsylvania, New Jersey, and New York, builds confidence with clients on its homepage by highlighting that it gets results—over $1 billion, to be exact. Clients can easily find out if they have a case (without waiting to contact someone), and fill out a form to contact the firm right from the homepage.
14. Modern Law
Modern Law, a family law firm based in Mesa, Arizona, gives clients a clear path to get their questions answered from their homepage. Clients can book a consultation using the clear, bright call-to-action (CTA) button in the middle of the page, or they can choose from options related to their specific situation, like “I am researching law firms” or “I need affordable divorce options.”
15. Palace Law
Palace Law, a personal injury and worker’s compensation law firm based in Tacoma, Washington, builds trust by showcasing recognitions and awards front-and-center on its homepage, backing up the fact that they’re a “top rated” firm. There are multiple ways to contact the firm (in both English and Spanish!) and clients can easily find out what their case is worth.
16. Roach Law
Roach Law, experienced trial attorneys serving Pennsylvania and New Jersey, clearly highlights their phone number and makes it easy to schedule a consultation with an intake form on their website. And, for each practice area the firm serves, clients can easily find out more about what’s covered and if it meets their needs, or book a consultation right away.
17. T. Burd Law Group
T.Burd Law Group, a civil litigation firm based in San Diego, California, has a clear and easy-to-navigate website with upfront contact information “for a rapid response.” The site also highlights impressive quotations by media outlets like ABC and CBS. To keep clients informed, the site includes a page that clearly outlines the importance of statutes of limitations. This ensures clients have crucial information about when their case needs to be filed.
18. Vanst Law
Vanst Law, a virtual law firm that’s “technically” headquartered in San Diego, California, showcases their expertise and how their virtual model provides value for clients on their clean, modern website. Showcasing their commitment to clients, Vanst Law’s story of how a lawyer went to a client’s house to shake their hand when the client wanted to meet their attorney in person shows rather than tells how the firm goes above and beyond.
19. Vela Wood
Vela Wood, a law firm for small businesses and venture capital funds in Dallas and Austin, showcases sleek, professional branding on their website to illustrate the level of service clients can expect. And, the firm also features a podcast, venture glossary, and “startup central” section of its site. This helps build trust and show support for their business clients.
10. Ziva Law
Ziva Law, a firm focused on negotiating commercial leases based in Honolulu, Hawaii, makes their offering clear, as well as the reasons businesses choose to work with them. They offer a free due diligence checklist for commercial tenants on their site. This is helpful, because it builds trust and authority with clients.
What makes a strong law firm website?
You need to be found online, build trust with clients, and lead them to contact you about your services. And, this should all happen on a crisp, beautiful website that represents your law firm’s brand.
(Learn more about how to brand your law firm from expert Katy Goshtasbi).
How we determined the best law firm websites
Below, we’ve included the criteria we used to evaluate the law firm websites on this list. Take a look, and see how your firm’s website stacks up! You can also download our law firm website scorecard, or learn more about building a great law firm website with our comprehensive guide.
To evaluate your law firm website, you’ll need to look at three areas:
- Client experience
- Branding
- Technical factors
Good client experience
- Is the site’s content clear and easy to understand? A strong law firm website should get to the point, not bury visitors in legal jargon. You’ll need good copywriting and plain language to succeed. Keep it simple!
- Is the site easy to navigate? Is your site easy to get around, or do potential clients get lost? Structure your website with clear navigation to make it easy to see the value you provide.
- Do visitors know what services you offer? What legal services are included and how do they benefit the client? How do the services relate to problems a client is facing? Address these with a clear description of services offered on your website.
- Is it easy to find the firm’s contact information? Clients shouldn’t have to struggle to call you or send an email. Ideally, you should give clients multiple ways to contact your firm—and you should clearly display your firm’s contact details on your home page.
- Does the site offer online client intake? If a client needs your help now, they shouldn’t have to play telephone tag. For the best law firm website, add an online intake system to help clients seamlessly start to get legal help (for example, using public intake forms with Clio Grow).
Strong branding
- Are visuals strong? For a strong law firm brand, make sure your site has good quality, original images. Avoid stock photos.
- Does the website feature social proof? You can build your reputation and put prospective clients at ease when looking at hiring you with testimonials, reviews, and positive social posts. To attract more attention, display testimonials prominently on your website.
- Do the bios and “about” page build authority? Your firm’s website should include a short bio that showcases the expertise of lawyers at your firm. To tie it all together, your “about” page should clearly state your law firm’s mission (driven by your vision and values).
- Does the site feature authoritative blog content? Publishing blog posts, videos, or other content on client pain points in your practice area builds your reputation as an expert and builds trust with clients. Show clients you’re an expert they can turn to by providing valuable information on your site.
Top technical factors
- Do pages load quickly? If pages on your law firm website don’t load fast enough, prospective clients will go back to Google and look somewhere else. Test your site’s speed and take measures to improve it if necessary. Pages should load under 2 seconds.
- Is the site accessible? Can people with low-vision or limited motor capabilities easily navigate your website? If not, update your color scheme. It’s important that your firm be seen by all clients. Use the tools on this list to check if your site is accessible. There should be no issues or only minor ones.
- Is the site mobile-friendly? People spend more and more time on their smartphones—including when they’re looking for a lawyer. Visitors should find your website visually appealing and easy to navigate on a mobile device. Check your website on your own mobile device to see.
The law firm websites listed here were strong in all or most of these areas, and yours can be too. To learn more, Download our law firm website scorecard. It will help uncover improvements to your firm site that could get you more clients.