Divorce is expensive. In Colorado, the average cost of divorce without children is $14,500 (9th highest in the nation) and the average cost of divorce with children is $21,700 (10th highest in the nation). The goal for my summer project with A2J Tech is to make divorce in Colorado more affordable for everyone. But to properly do that, I need to understand my target demographic; the people who are more likely to divorce but do not have the financial capabilities to do so.

Demographic Characteristic of the Target Audience: Class

Unfortunately, the expense of divorce boils down to a class issue due to the financial barrier many people need to overcome when considering divorcing their partner. The most well-known indicator of financial success depends on one’s educational attainment; the highest level of education completed. Those who completed a bachelor’s degree or higher end up in the lower middle class or higher, while those who had some college credits or only high school experience end up in the working class and lower class. Interestingly, one’s educational attainment also determines the success of one’s first marriage as well.

In fact, people with a bachelor’s degree or…Read More