Lawmatics, a cloud-based client intake and marketing automation platform for law firms, said today that it has raised $2.5 million in seed funding.

The company, based in San Diego, Calif., was founded in 2017 by Matt Spiegel, the original founder in 2009 of law practice management platform MyCase.

The funding was led by Eniac Ventures and Forefront Venture Partners, with participation from Revel Ventures and Bridge Venture Partners.

As Spiegel told me in a 2018 episode of my LawNext podcast, he founded Lawmatics because he saw a need in the market for a platform for smaller firms to automate legal marketing, CRM and client intake.

Lawmatics automates marketing functions such as email drip campaigns, email marketing, lead management, client intake and CRM, and provides a variety of custom reports and visual analytics.

After starting out as a criminal defense lawyer and then founding MyCase, Spiegel sold MyCase in 2012 to AppFolio (which recently sold it to a private equity group), and then left in 2015 to start a software company that helped organizations manage trade shows and events, before leaving in 2017 to start Lawmatics.