The AI-driven contract review technology company LawGeex has named legal industry veteran Sameena Kluck to the newly created position of director of brand evangelism.

Kluck, who has been with LawGeex since April 2020 as a strategic account executive, said that her new position is her dream job.

“What I’ve been put in this position to do is to tell our story externally and internally,” Kluck said. That means not only telling the company’s story, but also highlighting the “visionary” general counsel, legal operations directors, and others who use the LawGeex product.

Kluck worked for 16 years at Thomson Reuters, where her most recent position had been strategic account executive, leading a team of client managers who served some of the largest law firms in Washington, D.C., and the east coast.

In 2019, she left Thomson Reuters to join the pro bono technology company Paladin as its first vice president of business development. She moved to LawGeex in April 2020 as the company’s first account manager.

Earlier in her career, Kluck practiced law in St. Louis, Mo. She is a 1999 graduate of Washington University in St. Louis School of Law.

While she expects that she will do a significant amount of external writing and speaking in her new role, she also plans to work internally with the company’s internal go-to-market team to help them understand how to use the company’s stories.

Among her goals are to showcase the company’s executives, such as cofounder and CEO Noory Bechor, and its customers, particularly to show the innovative ways corporate counsel are using the product.

Although she is moving from sales to marketing for the first time in her career, Kluck says her sales experience over the past year perfectly positions her for this new role.

“i know our customer base so well now. I know who’s doing innovative things with their contract review workflows.”