Online presence needed modernizing

Transforming Legal Branding and Online Presence for PSWM

Bob McKirgan, Randy Papetti, Bruce Samuels and Jon Weiss, after practicing together for over 25 years at a top-tier, full-service law firm, decided to establish their own firm, Papetti Samuels Weiss McKirgan (PSWM). Their combined experience of over 100 years in big-law practice and trial experience positioned them as top litigators and trial lawyers in Arizona, recognized by Chambers International, Benchmark Litigation, Best Lawyers in America, Super Lawyers and Martindale-Hubbell.
The partners’ decision to create PSWM was driven by a desire to build a law firm reflecting their shared professional values, emphasizing exceptional client service, mentorship and community contribution through pro bono work. Their expertise spans business and contract-based litigation, legal malpractice, intellectual property and real estate disputes.

Launching a new firm with a comprehensive marketing strategy
Case Study: Papetti Samuels Weiss McKirgan (PSWM)

01

The Challenge

They needed an updated website that represented their knowledge and expertise in a more modern, up-to-date manner. The new-look website needed to both attract new clients and still reflect the established reputation of the firm.

Why Conroy Creative Counsel?

02

While searching for a solution, the firm found that several website designers offered the promise of gimmick-laden, sophisticated websites. However, the client was confident that they wanted something simple, practical, and elegant that could clearly convey their experience, energy, and results-oriented approach.

How Conroy Creative Counsel helped them

Step 01

Branding and Strategy Development

We worked closely with PSWM to develop a cohesive brand identity highlighting their extensive experience, commitment to client service and community involvement. The strategy included defining their unique value propositions and differentiating factors.

Website Design for law firm Papetti Samuels Weiss McKirgan (PSWM)

Step 02

Website Design & Development

We designed and developed a modern, professional website that reflected PSWM’s brand identity. The website showcases their expertise, highlights notable cases and recognitions, and includes detailed profiles of the partners and their community contributions. It was built to be user-friendly, informative and visually appealing, ensuring a positive first impression for potential clients and recruits.

Step 03

Comprehensive Digital Marketing Strategy

A targeted digital marketing strategy was implemented to increase PSWM’s online visibility. This included ongoing website maintenance to ensure optimal performance and up-to-date information, content marketing and firm news to demonstrate thought leadership and engage with the legal community and potential clients.

Results and Impact

We are proud to say that our involvement made a significant difference to PSWM’s reach:

  • Strong Online Presence: The newly designed website provided a trustworthy and professional online presence, supporting PSWM’s reputation and aiding in client acquisition.
  • Brand Recognition: The cohesive branding and strategic marketing efforts helped establish PSWM as a distinctive and respected name in the Arizona legal market.
  • Growth and Recruitment: The firm experienced growth in its client base, including high-profile cases, and successfully recruited talented new team members, bolstering their expertise and reach.

Awards and Recognition: Continued recognition in the legal field through prestigious awards and peer-informed recognitions further solidifies their standing as top litigators in Arizona.

What We Achieved

By partnering with Conroy Creative Counsel, Papetti Samuels Weiss McKirgan successfully launched a new firm that not only reflects their professional values but also competes effectively in a crowded market. The comprehensive branding, strategic planning and online presence created by our creative legal marketing agency have been instrumental in their ongoing growth and success. 

We continue to nurture a strong relationship with PSWM, ensuring that their marketing needs are effortlessly managed. This includes ongoing website maintenance to keep their online presence updated, secure and performing optimally. This allows them to remain focused on what they do best: practicing law to the highest standard.