We designed the best legal website of the year (no, really!). So let’s celebrate what the firm did well—and show how you can do it, too.
Stritmatter is a personal injury firm in the Greater Seattle Area. Their website is inviting, professional, contemporary and effective. Oh, and award-winning.
So let’s dissect an award-winning law firm website and explain 5 reasons it stands out.
Stritmatter Kessler Koehler Moore, Winner: Best legal website of 2024
Our collaboration with Stritmatter has yielded an award-winning website!
Stritmatter’s website was officially named the Best Legal Website at the 2024 WebAwards.
“The WebAwards set the standards for excellence for website development and digital marketing across various industries worldwide. Sites must receive the highest average score from the judges in the given industry to be recognized with a Best of Industry award.
In partnership with our website development team, Omnizant LLC, we have created a website highlighting our reputation for excellence and professionalism, as well as our dedication to serving those whose lives have been shattered by others’ negligence.” – Stritmatter press release
So, let’s take a look at the 5 reasons why Stritmatter’s website stood out from the crowd.
Use compelling video, NOT stock footage
There are two compelling videos on the Stritmatter home page.
- Background video: This automatic video plays in the background above the fold, showing the Stritmatter team and location in action behind their logo.
- Who We Are video: This clickable video features key players describing what sets the firm apart, with interviews and evidence of successes. It’s short with high production quality.
Both of Stritmatter’s videos immediately set the firm apart with a unique visual style and authentic representation of its people. In just a few seconds, visitors can get a feel for the tone, personality and accomplishments of the firm.
As opposed to stock footage, custom video instills confidence.
Shine a light on your people without looking stuffy
Go take a peek at their home page. The photography and videos on Stritmatter’s site showcase the humanity of its team.
The casual yet polished style of the images makes Stritmatter’s team appear both professional and approachable. People are captured smiling and looking focused, relaxed yet attentive. They wear black and red to call attention to Strimatter’s logo and brand color palette.
People are posed in situ, with their personalities shining through. The team photo shows everyone smiling in a unique pose, projecting confidence and ease.
The photos are edited well, appropriately saturated and well-lit.
The office looks orderly and artful. There’s even a friendly office dog photo!
Establish credibility with ease and evidence
Stritmatter carefully selects high-profile cases to spotlight, backed up with media placements.
The firm’s victories are mentioned in their Who We Are video as well as further down the page.
- Video mentions: The Who We Are video immediately mentions the firm’s victories as a defining characteristic. Photos and news headlines are shared matter-of-factly.
- Specific case highlights: An “Ongoing high-profile cases” section on the home page invites prospects to learn more, with specific numbers, dates and outcomes for each case. A variety of cases and practice areas are included. Some cases link to blog posts with additional details.
- Fighting For Our Clients: Stritmatter summarizes key data for various accident types, including how much they’ve netted for clients in settlements and verdicts.
- In the News: This section showcases recent headlines from well-known local publications that mention Stritmatter’s cases.
Real-world evidence is the absolute best way to strengthen your claims as a law firm. This means news headlines, media placements, data, photos and anything else that lends credibility to your accomplishments.
Provide social proof
Verdicts and settlements obviously matter to your prospects. However, Stritmatter understands that social proof is a critical complement to evidence.
- What It’s Like Working with Us: At the bottom of the home page, this section highlights six powerful quotes and testimonials from satisfied clients. These reviews come from real people, and they highlight the firm’s diligence, competence and care—often mentioning lawyers by name.
- View All Client Reviews: A link invites prospects to a page with even more social proof.
We especially like that Stritmatter inserts links. Whenever an attorney is mentioned by name, they’ve added a link to the attorney’s profile page. This is a powerful way to anticipate a prospect’s needs and keep them clicking.
Showcase results and your commitment to clients
Stritmatter has an entire page titled “Results,” to back up all the evidence provided on the home page.
The firm’s bio speaks clearly and confidently of a commitment to its clients:
“The Stritmatter Firm represents real people whose lives have been shattered by the negligence and wrongdoing of others. We champion our clients by seeking real justice. We battle defendants no matter how big and powerful they may be. Our mission is to fight for our clients as best and hard as we can.
Our team includes 17 practicing personal injury attorneys and a large professional support staff in our offices in Seattle and Hoquiam, Washington. We fight hard because we care about our clients. We will not give up even when the defendants and their insurance companies try to overwhelm us. We believe the civil justice system helps to balance the playing field between a victim and large corporations or the government. We uphold the sanctity of the constitutional right to trial by jury.”
Review and next steps
You may be an award-winning lawyer, but we’re award-winning designers. If you need a website to match your lofty aspirations and commitment to excellence, look no further.
Book a consultation and find out how our websites help growth-oriented lawyers build the law firm of their dreams.
The post What We Can Learn From This Year’s Top Legal Website (according to the WebAwards) appeared first on Omnizant LLC.