This week

This week on the podcast we discuss:

For years, law firm marketing has followed a rigid, formulaic approach—one that often prioritizes a corporate tone, fear-based messaging, and impersonal branding. But as more women lawyers step into leadership roles as law firm owners, they’re proving that there’s a better way.

Women founders are redefining law firm marketing by embracing authenticity, relatability, and client-first strategies. In this week’s episode of Counsel Cast, Davina Frederick joins us to explore why traditional marketing methods are failing women law firm owners and how female founders are building million-dollar, wealth-generating firms by marketing differently.

If you’re a lawyer looking for fresh, effective strategies to grow your practice, this episode is packed with insights tailored for you.


Why Should Lawyers Listen to This Episode?

Women lawyers face unique challenges in the legal industry, from breaking into leadership roles to scaling their firms to seven figures. But one of the biggest obstacles? Marketing strategies that don’t reflect their strengths.

In this episode, you’ll learn:

1. Why Traditional Law Firm Marketing Doesn’t Work for Female Founders

Most law firms rely on outdated marketing playbooks that focus on selling legal services rather than building relationships. Women law firm owners bring a unique advantage: their ability to foster trust, connect authentically with clients, and build strong referral networks.

Davina Frederick shares how women-led firms are moving away from stiff, transactional marketing and embracing value-driven, client-centered approaches that feel more natural—and more effective.

2. How Women Lawyers Leverage Storytelling for Brand Growth

Did you know that relatable, human-driven marketing is one of the most effective ways to attract and retain clients?

Women founders excel at using storytelling, empathy, and community-building to market their firms. In this episode, we discuss:

  • Why sharing personal experiences and firm values helps build trust.
  • How storytelling in marketing can differentiate a law firm in a saturated industry.
  • The role of thought leadership in positioning women lawyers as go-to experts.

3. The Biggest Challenge Women Law Firm Owners Face in Scaling to Seven Figures

Many women law firm owners hit a plateau when trying to scale their firms beyond six figures. The issue isn’t lack of expertise—it’s marketing and business strategy.

This episode breaks down:

  • Why women lawyers struggle to delegate and systematize marketing.
  • How embracing strategic marketing and branding can drive exponential growth.
  • The mindset shifts needed to build a wealth-generating law firm.

4. How Women-Led Law Firms Are Outperforming Traditional Firms

Female founders are proving that a different approach to law firm marketing works. Rather than using aggressive sales tactics, women-led firms succeed by:
✅ Prioritizing relationships over transactions.
✅ Leveraging social media and personal branding to build trust.
✅ Using educational content to engage potential clients.

This episode reveals why marketing that feels natural and aligned with your strengths can actually outperform traditional legal advertising methods.


Sound Bite

Women have been leaders in this because we are so desperate for this flexibility. Like, how do I manage it all? I need flexibility.

– Davina Frederick, Episode 150


About

When you face a complex case outside your expertise, you bring in co-counsel to achieve next-level results. Similarly, when you’re looking to engage, expand, and elevate your law firm, Counsel Cast is the podcast that provides the expertise of a Marketing Co-Counsel® for your law firm. This podcast delivers expert insights tailored for law firms, providing the actionable marketing strategies and clarity you need to grow.

Each episode brings industry leaders to the table, covering topics from SEO to content strategy, social media, and branding—ensuring you have the tools to make impactful changes. With every discussion, *Counsel Cast* breaks down complex marketing challenges, offering practical takeaways that empower your firm to drive client engagement, improve conversions, and stay ahead in a competitive market.

Harness the power of our podcast’s expertise for your law firm.

Leverage the power of marketing to grow your firm.