It’s nearly impossible to go to any company website and not find a blog. Heck, I used to ghost write for a landscaping company that had a blog and they didn’t even need the extra attention. Most likely, if you’re reading this, you have a blog (or your thinking about it).
Since joining LexBlog I’ve found over 5,000 law blogs and legal tech blogs. I’ve read upward of 20,000+ posts. This includes all the dead blogs out there and blogs with thousands of followers. I can tell you why a blog failed within minutes. For me, I’d like to avoid seeing another dead blog because the company didn’t know what they were doing or trusted the wrong people. In this post, I cover three considerations for every Legal Tech Blog and how they might be featured on Legal Tech Daily.