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Conversational customer engagement centers around person-to-person interactions through messaging channels. But should you be using certain messaging channels? Should you be avoiding others?  As a general rule, try to offer customers as many entry points as possible. That way, customers are more likely to be able to reach out through their favorite channels. You can integrate each of these channels with your business text messaging platform so you can manage all messages from a single shared inbox.   That being said, you’ll want to be sure you at least offer the following five key channels. Read on to explore why…