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If money talks, then why are so many lips sealed at firms when it comes to discussing billing? According to the 2019 Legal Marketing Association’s annual meeting, “only 49% of law firms are teaching their attorneys how to talk to clients about pricing.” That’s over half of firms out there. Although it’s a puzzling revelation, it’s not altogether surprising. There are a variety of struggles law firms face when it comes to finding that sweet spot in legal billing. Everyone wants to keep the books balanced and income regularly flowing in at a rate owners are pleased with – it…
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