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Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron Bartz of Aaron A. Bartz Abby P. Rosmarin of Berkman Bottger Newman &Schein LLP Adam Trippiedi of Law Office of Michael F. Bohn, Esq. Alan L. Raines of Wasch Raines LLP Andrew Wheeler of The Wheeler Firm, LLC Anousheh Akhavan of Anousheh Akhavan, Esq. Brent A. Biggs of The Biggs Firm Brent Warkentine of Warkentine Law Office Brian Murphy of Rappaport, Glass, Levine &Zullo, LLP Cara
One thing we have all learned during this past year is that nothing is for certain, and work as we know it has probably changed forever. Let’s face it, few of us had even heard of Zoom, and now it and other platforms like it, have become the norm for meetings, court hearings and even networking events.  While marketing through the use of the internet and social media was developing in popularity, it is now the primary way most lawyers are marketing their practice, simply because all of us are tied to our electronic devices as a matter of not…
Building a new website for your business is a great step towards acquiring new clients, but it’s not enough to stop there if you want potential clients AND to have Google find you on the internet.  Yes Google!  If Google can’t find your website, how will consumers be able to find it? It takes time for Google to find and rank a brand-new website in its search results, so if you recently launched your website, we can safely say we know the reason why you’re not showing on search engine results. However, if your website has been live for some…
It’s impossible to deny the impact of the pandemic on the legal industry. While lawyers have long persevered through difficult circumstances, COVID-19 delivers a whole new bundle of concerns. The initial lockdown put in-person consultations on hold while bringing additional confusion to already complex legal processes. After the economy opened up, clients were less willing to take on legal pursuits not deemed absolutely essential. This reality is reflected in data from Clio, which reveals a significant drop in monthly billing volume as compared to pre-pandemic numbers. While harmful in all practice areas, COVID has proven especially worrisome for immigration…
LSAs (Local Service Ads) is a Google pay-per-lead (PPL) product that has been quickly increasing its ads on the SERP across different businesses and services areas over the past year.  If you have been thinking about adding this as part of your marketing program for your law firm, there are certain things to consider. Is My Firm a Good Fit for LSAs? If you have an understanding of the general benefits and goals of LSAs and are considering dedicating some marketing budget towards them, it’s less of a question if LSAs are right for your firm, but rather, is your…
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam Muslusky of Muslusky Law Adam Pines of Glaser Weil Fink Howard Avchen & Shapiro LLP Adam Stolte of Stolte Law, LLC Alison de Villiers of Beckman Weil Shepardson LLC Allison Christensen of Hahn Loeser & Parks LLP Andrew Jones Andrew S. Kryder of The Kryder Law Group, LLC Antone Melton-Meaux of Work Resolve Mediation Ariel R. Sosna of Van Voorhis & Sosna LLP Benjamin McAninch of
Every day, countless people search for criminal defense lawyers. While that sounds great on paper, competition for clients can be vicious. If your legal practice doesn’t appear near the top of the first page of search results online, you’re not very likely to be noticed. So, how do you ensure that you’re reaching potential new clients? You need a solid marketing strategy to acquire clients. Not only do you need your name to appear at the top of online search results pages, you also want your name getting out to prospects via word of mouth. Potential clients need to see…
Google has made it clear that they will give preference in their search results to businesses that demonstrate prominence. They define this as “how well known a business is” and indicate that this is measured based on information Google has about a business from across the web.  Their goal is to provide the best results to searchers.  With proper planning and regular action, you can help your firm become more prominent than your competition, and guide Google to sending more potential clients to your website. Recommended spots to build prominence that Google will love: 1. LinkedIn   This is a…
Congratulations, you’re a brand new lawyer about to open the doors to your very own practice. You’ve been through the training and received all of your qualifications. Your business is all set up and ready to go. Now comes an equally important part of the process: generating interest that will earn you work. Clients are essential. After all, you can’t build or run a company without them. Whether you’re running a solo practice or you’re starting a small practice with other lawyers, building a client base is critical for your success. Here, we’ll help you figure out how to get…
As a divorce attorney, you know your clients are different. They’re not typically in the same urgent situation as someone who needs a criminal defense or personal injury lawyer. They’re not fighting against a large, faceless insurance company. Instead, your clients are generally in more delicate, highly emotional situations. As such, marketing to these individuals requires a different touch.  The problem is that the world of divorce law is highly competitive. More than 1 million searches each month use divorce-related keywords. While that provides a lot of opportunities, other divorce attorneys are out there looking for clients, too. You need…
When a legal issue arises, no one wants to wait for answers. A prospective client reaches out to a lawyer seeking an immediate response. While a quick answer may not resolve the problem, it does provide a sense of comfort and relief and gives the client faith that the lawyer is going to give the needed assistance. That is why it is imperative for us, as lawyers, no matter how busy we may be, to recognize that prospective clients need prompt attention. How can we show prospective clients that we are there for them so that they will trust us…
With the growth we’ve seen this year in Google’s newer advertising program, Local Service Ads, it is likely that at least one online marketing company has approached your firm about running local service ads.  For lawyers willing to pay for top placements on Google to get in front of potential clients, this program is definitely something to consider. What are LSAs? LSA stands for Local Service Ads.  This is a Google pay-per-lead (PPL) product that has been quickly increasing its ads on the SERP across different businesses and services areas over the past year.  This program is entirely separate from…
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alan R. Kabat of Bernabei &Kabat, PLLC Amir Hassan Sadaghiani of Ostrer & Associates, P.C. Brian Mincher of Burress Law, PLLC Charles Hicks of Cranfill Sumner LLP Chevon Andre Brooks of Brooks, Berne &Herndon, PLLC Christian P. Trowbridge of Estes, Ingram, Foels &Gibbs, P.A. Christina Henley Duncan of Rogers, Duncan & North Christopher Garrison of Garrison Law Firm, LLC David Parker of Parker, Kern, Nard & Wenzel
In today’s digital world, more and more businesses, including law firms, are building websites to attract potential clients. But with about two billion websites online, simply getting on the web won’t cut it. As more law firms establish their digital presence, you need to do more to stand out from the competition. Search engine optimization, better known as SEO, is one way to do just that. Devoting time to SEO will help you rank higher on Google and other search engine results pages for relevant queries making it easier for potential clients to find you. The right tactics will also…
As a lawyer, you depend on attracting leads and transforming them into clients. After all, no clients means no work. To attract new clients, you need to establish reliable lead generation processes. Lead generation for law firms encourages potential clients to engage with you through your website, online directory listing, social media, or other places where you have visibility. . You can then provide visitors with valuable and persuasive information that converts them from a lead to a signed client. A solid strategy is essential and provides your law practice with several benefits.  How Lawyers Can Use Lead Generation Lawyers…
As a lawyer, you depend on attracting leads and transforming them into clients. After all, no clients means no work. To attract new clients, you need to establish reliable lead generation processes. Lead generation for law firms encourages potential clients to engage with you through your website, online directory listing, social media, or other places where you have visibility. . You can then provide visitors with valuable and persuasive information that converts them from a lead to a signed client. A solid strategy is essential and provides your law practice with several benefits.  How Lawyers Can Use Lead Generation Lawyers…