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As we wrap up the first quarter of 2024, the major trends of marketing a law firm have become increasingly evident. Here’s what will help your own practice gain traction, and what you can focus on for the rest of the year:

Content Marketing and Thought Leadership: Law firms have been investing in content marketing

A small law firm can be a challenging entrepreneurial endeavor. There is constant competition for clients and it can take effort to get your name out. Is a law firm considered a startup as it’s getting off the ground? While a law firm might not fit the traditional image of a startup, a new legal

Artificial intelligence (AI) has been making a significant impact across different industries, including the law and legal practices. Even though many law firms have begun integrating various AI solutions, some are unsure about what’s available or have reservations about using AI. Here are some uses for AI in law firms and the pros and cons

Every lawyer understands that generating leads is critical to the success of their practice. But those leads won’t do you much good if you can’t convert them into paying clients. Not every lead will be someone who is ready to sign on with your firm. So, how many leads does it take to get a

Martindale-Hubbell, part of the Martindale-Avvo family, is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers who have the highest ethical standards, legal knowledge, and professional ability. This rating signifies a large number of the lawyer’s peers have assessed their professional ability in

We’re proud to announce the launch of our Connect Experience, an innovative new marketing platform that seamlessly integrates our marketing services, giving attorneys and law firms a competitive edge.

The Connect Experience takes our featured offerings: ProVantageWebVantage, and AdVantage. This powerful combination of services enables attorneys to effectively establish, grow, and elevate

Running a small law firm involves a unique set of challenges. While your small firm can offer flexibility and personalized services, it’s essential to focus on the areas integral to building your client base, like the legal intake process. 

Whether you own an established practice or are just starting your firm, an efficient intake process

Marketing your law firm effectively requires a comprehensive approach involving multi-pronged strategies. Listing your firm in online legal directories is one of those essential solutions. Showing up in a directory is an excellent first step, but it won’t help your firm stand out from its competitors. 

Many law firms mistakenly view legal directories as a

Emerging technology is driving the evolution of today’s business landscape faster than ever. From AI-driven chatbots to cutting-edge digital marketing tools, many new technologies deserve consideration. This evolution holds as true for law firms as any other business. To stay competitive, law firms — especially smaller ones — must employ strategic business planning for survival.