The best kept secret in content strategy is that you can drive additional traffic by simply improving and updating your existing content. A rewrite can be a highly valuable, highly underrated contribution to your SEO—if performed properly.

Search engine algorithms are constantly evolving, prioritizing quality and relevance. Herein lies the power of the rewrite. By

Technology evolves rapidly, but human behavior remains relatively constant. This is particularly evident in online information-seeking behavior, where users are more inclined to scan than read word for word. 

Let’s explore the nuances of how people read online and the implications of gaze patterns for designing and formatting your lawyer website.

Key terminology

Before we

Converting leads into clients is a delicate process—but no moment is more delicate than signing that retainer agreement. Strong bottom of the funnel systems can help you close more deals.

Attracting prospects is not the whole game! You need a robust bottom of the funnel system to actually get people signed. 

Here are five things

Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business. 

Your social media presence is critical for online success—but it’s now more important than ever, in light of Google’s decision. Don’t underestimate the significance of this update, and don’t

Do you know how many potential clients are calling your law firm via your website each month? Many attorneys are unsure, but tracking these calls is essential for measuring your website’s return on investment. 

There’s a lot at stake here—and the complexities of website analytics can be daunting, especially for legal professionals committed primarily to