Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO.
Search volume is just one tool in your SEO toolkit. It’s a tricky tool, too, with inaccurate numbers and complicated quirks that can mislead inexperienced marketers. Did you know that low volume keywords…
Anchor text is the clickable text in a hyperlink—and crafting effective anchor text is more valuable (and more complicated) than you might think.
Effective anchor text can transform your site’s user experience, boost SEO, and increase conversion rates. By crafting clear, action-oriented anchor text, you can guide potential clients seamlessly through your site, ensuring…
Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you share similar prospects.
Keeping an eye on the competition is a fine art. The two most important…
The challenges of AI extend beyond AI-generated content. Today, lawyers face an opportunity to dance with AI for the benefit of SEO—especially in the SERP.
Google’s rollout of AI summaries in US search results is in its nascent stage. Gemini is Google’s AI language model, and, over time, it may support highly complex search queries,…
The best kept secret in content strategy is that you can drive additional traffic by simply improving and updating your existing content. A rewrite can be a highly valuable, highly underrated contribution to your SEO—if performed properly.
Search engine algorithms are constantly evolving, prioritizing quality and relevance. Herein lies the power of the rewrite. By…
The Internet is literally held together by links. When this network of chains connecting one page to another page starts to fade away, established firms feel the brunt of the loss.
If your firm has had a site online for quite a few years, you’ve likely accrued some good back links and, as a result,…
Your reputation is like a bull in a china shop—you’ve got to take charge of it before it’s out of control and deals serious, irreparable damage.
The truth is that you already have an online reputation, whether you’re actively investing in it or not. In today’s cautious consumer landscape, your reputation is arguably more important…
Coaches and lawyers have a lot in common. To drive positive outcomes and get the best out of your people, here are some lessons for lawyers from Coach Ted Lasso’s playbook.
The hit TV show Ted Lasso came out in the summer of 2020. Most Americans were under some form of COVID restrictions, and tensions…
Technology evolves rapidly, but human behavior remains relatively constant. This is particularly evident in online information-seeking behavior, where users are more inclined to scan than read word for word.
Let’s explore the nuances of how people read online and the implications of gaze patterns for designing and formatting your lawyer website.
Key terminology
Before we…
Converting leads into clients is a delicate process—but no moment is more delicate than signing that retainer agreement. Strong bottom of the funnel systems can help you close more deals.
Attracting prospects is not the whole game! You need a robust bottom of the funnel system to actually get people signed.
Here are five things…
Beware the ides of March! Et tu, Google? March was a big month for Google, with a core update targeting spam and low-quality content. Your website may be affected—possibly negatively.
SEO is a tenuous game, as every website owner and developer knows. Our only hope to rank is to stay on top of Google’s ever-changing…
Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business.
Your social media presence is critical for online success—but it’s now more important than ever, in light of Google’s decision. Don’t underestimate the significance of this update, and don’t…
Long-form content, short attention spans—what to do? Formatting is the unsung hero that keeps readers hooked with dense and lengthy content.
While this piece covers helpful tips for breaking up lengthy content, we must underscore that formatting is not a substitute for careful planning and editing. Make sure your text is strategically organized and concise…
Google tries to connect searchers with the services they want. But when you want a lawyer and not a cheeseburger, Google doesn’t always do what it’s supposed to do.
Lawyers don’t just serve clients in their backyards. Unfortunately, Google’s algorithms favor businesses that have physical proximity to the searcher, especially when it comes to ranking…
When most people think of Google Advertising, they think of standard PPC ads. But there are more ad types in Google’s ecosystem—including cheaper ads which, in some cases, may have a higher ROI.
Here’s what you need to know about Google Ads in 2024, including which Google Ads are best for lawyers.
PPC ads are…
Do you know how many potential clients are calling your law firm via your website each month? Many attorneys are unsure, but tracking these calls is essential for measuring your website’s return on investment.
There’s a lot at stake here—and the complexities of website analytics can be daunting, especially for legal professionals committed primarily to…
