With website speed, first impressions really do count. A slow website will harm your law firm. The world operates much faster than in the past. This also means that when it comes to your law firm and your website speed, the faster the better. You typically have around 5 seconds to capture the attention of
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How to do a SWOT Analysis for your Law Firm
In the post , we visualize your ideal customer and define one or two niches that will be the focus of your firm. To assess the things your firm excels at and what your firm needs to improve (strengths and weaknesses), as well as promising opportunities and the biggest threats to your firm’s success.
Why You Should Be Backing Up Your WordPress Files and Database
If you have a blog or website on WordPress, it is important you make regular backups to all your files and the site database. If something should ever happen to your site, having these backups prevents you from losing a lot of important data.
Fortunately, there are simple ways you can make these backups automatically,
Podcast: Unbillable Hour – Insight, Intake, Discovery: Making Less Equal More
Many attorneys’ marketing strategies focus on generating a high volume of leads, but is that really the best way to grow a business? Chris Anderson and Karin Conroy think not! Karin shares her key steps for helping lawyers connect with the right clients: insight, intake, and discovery. They outline how to filter down leads to find the
7 Ways to Spruce Up Your Website
Have you been looking for ways to spruce up your website so it has a more contemporary look and feel? There’s no better time than the present to move forward! Websites can become outdated quicker than you would think. A website designed 3 or 4 years ago can already feel like it’s not up to
What You Need to Know About Chrome Security Settings
This fall marks a big shift in the way Google Chrome handles security with certain websites. This means it is more important than ever for business owners and webmasters to have sites that are certified as being secure, with an HTTPS designation. Pay attention because the Google Chrome security settings have changed, and you’ll want
Features of the Best Law Firm Websites
In creating a website that has all the features of the best websites, be sure to avoid these pitfalls.
MISSING A CALL TO ACTION
All effective law firm websites have strong calls to action that are easy to find and prompt the visitor to act. You have about ten seconds to convey to visitors why they should
Using Client Lead Data to Develop New Legal Business
My article Using Client Lead Data to Develop New Legal Business was recently featured by Lawzam.
The point of your law firm’s marketing strategy is to drive new business. It’s why your legal practice commits dollars to websites, social media advertising, digital display ads, and more. You wouldn’t go to trial without doing research on existing