Legal Technology Blog

Law firms have had to reassess their marketing plans as the pandemic has continued. COVID-19 threw all of us into a world unknown. The “New Normal” hasn’t become normal, yet all of us, businesses included, must adapt to this strange lifestyle. ‌ More than that, our concerns have shifted. Good marketing thinks of the customer and what they want. Law firms have had to start branching out into different avenues of marketing because traditional means became limiting.‌ As economies worldwide begin to open, court cases and hearings put on hold before the pandemic will restart. You want your law firm to…
Email marketing is one of the most effective digital marketing strategies available. It’s inexpensive and when done correctly, it’s more personal and noninvasive than any other marketing tactic.  Newsletters are one of the best email marketing strategies. They allow you to update your past, present, and potential clients about what’s happening within your firm. The problem, however, is that many newsletters miss the mark.  Many firms end up creating content that’s complex and goes right over the heads of most recipients. They read more like a legal document than a newsletter. If readers find the information boring or hard…
Twitter has more than 353 million active monthly users worldwide, making it one of the world’s most popular social media sites. Combined with the platform’s text-based nature, its user base also makes Twitter one of the most useful types of social media for attorneys. Twitter can be an incredible tool to help attorneys reach new potential clients with less effort. However, you need to use the site correctly, or you may not see the benefits you anticipate. In this blog, you’ll learn how Twitter can help you build awareness of your law firm, save time on marketing, and even monitor…
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Sean Colston of Sean Colston Lawsikia Hodges of Lawsikia Hodges Geraldine Hartin of Geraldine Hartin Joshua Higgins of Joshua Higgins Rodney Gerling of A Affordable Attorney, Gerling Law Group Korey Albury of Albury Law Group R. Greg Andrews of Andrews Law Firm, PLLC Michael Baldassare of Baldassare & Mara, LLC Benjamin Hoover of Benjamin Hoover – Attorney at The Nix Law Firm Amanda Kison of Bentley Law
Are you a budding attorney interested in building a successful legal career? Are you an established lawyer trying to determine how to share your hard-earned knowledge with your colleagues? If so, an attorney mentorship could be a good option for you. The legal industry is competitive. And the vast majority of lawyers get their business from referrals. That means you are not likely to find success as a loner. What we mean is, you must have a strong network of connections to support and nurture your career. Attorney mentorship programs are a great way for lawyers in all phases of…
During the initial client meeting, the lawyer gathers pertinent information for the case.  How this is done will vary.  Some lawyers provide the client a questionnaire to complete in advance.  Others will have administrative personnel meet with the client to acquire the information.  While these methods are efficient and do not infringe on the lawyer’s time, there is good reason why the lawyer should be involved in the intake process. Ensure accurate recording of all critical information First, taking the information directly from the client ensures that critical details will not be missed and information is recorded accurately.  In assessing…
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Dana Carron of Law Offices Of Dana B. Carron, P.C.Michael Montesi of Gatti, Keltner, Bienvenu & Montesi, PlcMichael Whitt of Hahn Loeser & Parks LlpGordon E. R. Troy of Gordon E. R. Troy, PCJames Horton of The Law Offices Of James H. Horton, P.C.George Currin of George B. Currin Attorney At LawJustin Hall of The Law Office Of Justin K. Hall
According to the American Bar Association’s annual Profile of the Legal Profession, the legal field has experienced consistent and sustained growth through the years, with over 1.3 million active lawyers in the United States as of 2020. ‌ With more attorneys than ever competing for business, it’s essential that you set yourself apart from the competition. In today’s competitive legal field, your law firm needs a unique selling point (USP) that exemplifies the essence of your law firm and the specific qualities that set it apart from competitors.‌ Keep reading to learn how to create your law firm’s USP and…
Whether it’s the cases involving JUUL E-Cigarettes, Monsanto’s Roundup or Zantac, you’ve likely heard about Mass Torts and their large payouts to the many victims who were injured by their products, as well as the considerable fees the law firms that handle them receive. The question is: Is it something your law firm should take on? More importantly, how can you position your firm to be successful with them? In our March 10 webinar, we go over the main pillars your firm needs to be able to take on these legal actions. Of these pillars, one that is particularly crucial…
Relationships are essential to small law firms and lawyers. Investing in client testimonials is an excellent way to promote yourself and build upon old relationships by creating new ones. An easy way for small law firms to stand out in a crowded marketplace is through client testimonials. Not only do testimonials build credibility and trust, but they also offer “social proof” of your service capabilities and past case results. Before collecting and publishing testimonials, it is imperative to consider the ethical issues, etiquette, placement, and ease-of-process. Doing so will help you make the process as streamlined as possible for both…
Leads are the lifeblood of your law firm, so legal marketing is an essential investment. If, however, you’ve dedicated significant effort to digital marketing and have yet to see a desirable return on investment, it’s possible that your approach isn’t targeted enough.  What if, instead of throwing time and money at a variety of platforms and solutions you don’t understand, you paid directly for qualified leads furnished by a third party? This approach could deliver the clients you need while allowing you to focus on more important matters. Known as attorney pay per lead generation, this approach allows you to…
As we look ahead to a summer with a well-vaccinated population, it almost feels like things could be returning to normal. But even though the second half of 2021 will, hopefully, put more of the pandemic behind us, many of the structural and behavioral changes that resulted from it are likely to stick—including consumer expectations for flexibility. For your law practice, that means prospective and current clients have become accustomed to 24/7 communication and on-demand everything, from online scheduling to shopping from home. Work-from-Home Habits Are Here to Stay Well before the COVID-19 pandemic, prospective clients expected quick responses. Research…
Every legal niche calls for its own unique marketing approach. Nowhere is this more evident than in disability attorney marketing.  Strategies that pay dividends for criminal defense or personal injury attorneys often fall short in disability law, which calls for targeted, empathetic service, as well as a streamlined system for handling a high volume of cases.  If you’re struggling to tailor your campaign based on the unique realities of disability law, these marketing suggestions should help:  Promise Prompt Service Do you understand the motivations that drive your leads’ efforts to get in touch?  In disability law, most clients are desperate…
No matter who your clients are, they’re probably on Google. It handles more than 87% of all search engine traffic in the United States, and 28% of this traffic comes from Google Ads alone. Google Ads is a pay-per-click (PPC) advertising platform. You tell Google how much you’ll pay for your ad to run when someone searches for a particular keyword and then Google chooses which ads run based on Ad Rank, which considers your bid together with factors like ad quality and keyword popularity. On Google Ads, you only pay for results. These usually entail phone calls, clicks to…
It is no secret that launching a new law practice takes time, money, and effort. However, after the sign is hung on the door, small law firm lawyers understand the value of investing in digital marketing but are not entirely sure where to begin. They are not alone. As the digital world of dizzying content and mediums grace our televisions, smartphones, and other devices, capturing the attention of prospects is vital to your new law firm’s success. The best way to begin is slow but steady.  Start by ensuring that the base components of marketing are in place. Build them…
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron Bartz of Aaron A. Bartz Abby P. Rosmarin of Berkman Bottger Newman &Schein LLP Adam Trippiedi of Law Office of Michael F. Bohn, Esq. Alan L. Raines of Wasch Raines LLP Andrew Wheeler of The Wheeler Firm, LLC Anousheh Akhavan of Anousheh Akhavan, Esq. Brent A. Biggs of The Biggs Firm Brent Warkentine of Warkentine Law Office Brian Murphy of Rappaport, Glass, Levine &Zullo, LLP Cara