Legal Technology Blog

Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam Muslusky of Muslusky Law Adam Pines of Glaser Weil Fink Howard Avchen & Shapiro LLP Adam Stolte of Stolte Law, LLC Alison de Villiers of Beckman Weil Shepardson LLC Allison Christensen of Hahn Loeser & Parks LLP Andrew Jones Andrew S. Kryder of The Kryder Law Group, LLC Antone Melton-Meaux of Work Resolve Mediation Ariel R. Sosna of Van Voorhis & Sosna LLP Benjamin McAninch of
Every day, countless people search for criminal defense lawyers. While that sounds great on paper, competition for clients can be vicious. If your legal practice doesn’t appear near the top of the first page of search results online, you’re not very likely to be noticed. So, how do you ensure that you’re reaching potential new clients? You need a solid marketing strategy to acquire clients. Not only do you need your name to appear at the top of online search results pages, you also want your name getting out to prospects via word of mouth. Potential clients need to see…
Google has made it clear that they will give preference in their search results to businesses that demonstrate prominence. They define this as “how well known a business is” and indicate that this is measured based on information Google has about a business from across the web.  Their goal is to provide the best results to searchers.  With proper planning and regular action, you can help your firm become more prominent than your competition, and guide Google to sending more potential clients to your website. Recommended spots to build prominence that Google will love: 1. LinkedIn   This is a…
Congratulations, you’re a brand new lawyer about to open the doors to your very own practice. You’ve been through the training and received all of your qualifications. Your business is all set up and ready to go. Now comes an equally important part of the process: generating interest that will earn you work. Clients are essential. After all, you can’t build or run a company without them. Whether you’re running a solo practice or you’re starting a small practice with other lawyers, building a client base is critical for your success. Here, we’ll help you figure out how to get…
As a divorce attorney, you know your clients are different. They’re not typically in the same urgent situation as someone who needs a criminal defense or personal injury lawyer. They’re not fighting against a large, faceless insurance company. Instead, your clients are generally in more delicate, highly emotional situations. As such, marketing to these individuals requires a different touch.  The problem is that the world of divorce law is highly competitive. More than 1 million searches each month use divorce-related keywords. While that provides a lot of opportunities, other divorce attorneys are out there looking for clients, too. You need…
When a legal issue arises, no one wants to wait for answers. A prospective client reaches out to a lawyer seeking an immediate response. While a quick answer may not resolve the problem, it does provide a sense of comfort and relief and gives the client faith that the lawyer is going to give the needed assistance. That is why it is imperative for us, as lawyers, no matter how busy we may be, to recognize that prospective clients need prompt attention. How can we show prospective clients that we are there for them so that they will trust us…
With the growth we’ve seen this year in Google’s newer advertising program, Local Service Ads, it is likely that at least one online marketing company has approached your firm about running local service ads.  For lawyers willing to pay for top placements on Google to get in front of potential clients, this program is definitely something to consider. What are LSAs? LSA stands for Local Service Ads.  This is a Google pay-per-lead (PPL) product that has been quickly increasing its ads on the SERP across different businesses and services areas over the past year.  This program is entirely separate from…
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alan R. Kabat of Bernabei &Kabat, PLLC Amir Hassan Sadaghiani of Ostrer & Associates, P.C. Brian Mincher of Burress Law, PLLC Charles Hicks of Cranfill Sumner LLP Chevon Andre Brooks of Brooks, Berne &Herndon, PLLC Christian P. Trowbridge of Estes, Ingram, Foels &Gibbs, P.A. Christina Henley Duncan of Rogers, Duncan & North Christopher Garrison of Garrison Law Firm, LLC David Parker of Parker, Kern, Nard & Wenzel
In today’s digital world, more and more businesses, including law firms, are building websites to attract potential clients. But with about two billion websites online, simply getting on the web won’t cut it. As more law firms establish their digital presence, you need to do more to stand out from the competition. Search engine optimization, better known as SEO, is one way to do just that. Devoting time to SEO will help you rank higher on Google and other search engine results pages for relevant queries making it easier for potential clients to find you. The right tactics will also…
As a lawyer, you depend on attracting leads and transforming them into clients. After all, no clients means no work. To attract new clients, you need to establish reliable lead generation processes. Lead generation for law firms encourages potential clients to engage with you through your website, online directory listing, social media, or other places where you have visibility. . You can then provide visitors with valuable and persuasive information that converts them from a lead to a signed client. A solid strategy is essential and provides your law practice with several benefits.  How Lawyers Can Use Lead Generation Lawyers…
As a lawyer, you depend on attracting leads and transforming them into clients. After all, no clients means no work. To attract new clients, you need to establish reliable lead generation processes. Lead generation for law firms encourages potential clients to engage with you through your website, online directory listing, social media, or other places where you have visibility. . You can then provide visitors with valuable and persuasive information that converts them from a lead to a signed client. A solid strategy is essential and provides your law practice with several benefits.  How Lawyers Can Use Lead Generation Lawyers…
When you run a business, marketing is critical for gaining new clients. But the marketing game has changed drastically over the years. Outbound tactics like commercials, print and radio ads, and billboards are becoming less effective. As people turn to the internet to find what they need, inbound strategies are growing in popularity. Marketing is just as important for law firms as it is for any other business. Family law marketing, however, requires a different approach from marketing in other practice areas like business law or criminal defense. To help you get started, we’ve compiled a list of some of…
Social media is a proven way for attorneys to get more clients. According to the American Bar Association, 35 percent of attorneys and firms who use social media have attracted new clients as a result.  Still, social platforms are underused resources for attorneys, especially those who work in small to mid-sized firms. These businesses often don’t have a specialist in social media management for law firms, so they rely on staffers whose expertise is in law or other aspects of marketing. Without an in-depth knowledge of the topic, firms abandon social media as something that’s too time-consuming or complex. …
The COVID-19 pandemic has placed an immense financial burden on law firm owners all over the United States. For many, foot traffic and referrals from personal networking have dried up completely. Touchpoints with customers and clients are harder and harder to come by.  Small firms live and die by their connections with their communities. Before the pandemic, in-person consultations that included handshakes and face-to-face contact were not life-and-death situations—they were the norm, the very beginning of a fruitful attorney-client relationship.  In this new landscape, how can small law firms connect with clients and tell their brands’ stories in a meaningful…
As a DUI attorney, you have a challenging job. Defending DUI clients takes effort and skill, and finding new clients is even trickier. Marketing your services to the people who need them while maintaining your professionalism involves walking a fine line. Even when you get a lead, you don’t always get a client. Why? Because they found a different lawyer elsewhere, they were price shopping, or they simply didn’t understand how hiring an attorney works. As an attorney, your time is money—there’s no reason to waste your time on low-quality leads. Instead, focus on bringing in more quality leads and you’ll…
Following a turbulent year, search engine marketing looks little like it did just a few months ago. Perhaps most notably, the COVID-19 pandemic transformed every aspect of user behavior. Additionally, top search engines released new tools emphasizing search intent, automation, and machine learning.  These and other shifts suggest that the already rapid pace of SEM development will continue to pick up speed in 2021. Law firms that fail to keep up may struggle to attract much-needed traffic and conversions. Keep an eye out for these  trends in search engine marketing: User Experience Will Play a Greater Role in Paid Search…