Every lawyer understands that generating leads is critical to the success of their practice. But those leads won’t do you much good if you can’t convert them into paying clients. Not every lead will be someone who is ready to sign on with your firm. So, how many leads does it take to get a
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5 Pricing Strategies for Law Firms to Convert Prospects to Clients
Many law firms spend tremendous amounts of money to attract prospective clients but fail to seal enough deals to remain profitable. Getting people to send messages or call is one thing. But converting those prospects into paying clients can be an entirely different battle.
You can do everything right in terms of having an attractive…
Case Study: ProVantage Helps Law Firm in Texas & Arkansas
Nearly every person in search of legal services turns to the internet, and most potential clients can find attorneys via our newest service, ProVantage. Carefully created based on feedback from attorneys, consumer insights, and leveraging our vast expertise in the legal space, ProVantage simply helps lawyers increase their online visibility four-fold.
The resulting process…
New AV Preeminent Peer Rated Attorneys | February 2024
Martindale-Hubbell, part of the Martindale-Avvo family, is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers who have the highest ethical standards, legal knowledge, and professional ability. This rating signifies a large number of the lawyer’s peers have assessed their professional ability in…
Introducing the All New Martindale-Avvo Connect Experience
We’re proud to announce the launch of our Connect Experience, an innovative new marketing platform that seamlessly integrates our marketing services, giving attorneys and law firms a competitive edge.
The Connect Experience takes our featured offerings: ProVantage, WebVantage, and AdVantage. This powerful combination of services enables attorneys to effectively establish, grow, and elevate…
Personal injury lawyer marketing using Pay-Per-Lead
Using pay-per-lead (PPL) for personal injury lawyer marketing can be an effective strategy to generate leads and acquire clients. Here’s a step-by-step guide on how to do it effectively:
…
SXSW for Lawyers: What to look forward to at SXSW 2024
South by Southwest (SXSW) is an organization that explores all things music, technology, film, education, and culture. Its annual conference in Austin, Texas, features a healthy list of panel sessions for creatives and those who work with them. It’s a place for the convergence of ideas, from some of the top names in industry and…
Ask Attorney Jennifer B.: I’m new to family law. Can you explain prenups?
To many, February is the month to celebrate love. And when there is love, there are thoughts of marriage. And when divorce lawyers think about marriage, they often think about prenuptial agreements. For those unfamiliar with a prenuptial agreement (known as a prenup), it is an agreement between marrying parties that serves to protect each…
6 Solutions for Small Law Firm Legal Intake
Running a small law firm involves a unique set of challenges. While your small firm can offer flexibility and personalized services, it’s essential to focus on the areas integral to building your client base, like the legal intake process.
Whether you own an established practice or are just starting your firm, an efficient intake process…
A Guide to Online Legal Directories for Lawyers
Marketing your law firm effectively requires a comprehensive approach involving multi-pronged strategies. Listing your firm in online legal directories is one of those essential solutions. Showing up in a directory is an excellent first step, but it won’t help your firm stand out from its competitors.
Many law firms mistakenly view legal directories as a…
Strategic Business Planning for Law Firms
Emerging technology is driving the evolution of today’s business landscape faster than ever. From AI-driven chatbots to cutting-edge digital marketing tools, many new technologies deserve consideration. This evolution holds as true for law firms as any other business. To stay competitive, law firms — especially smaller ones — must employ strategic business planning for survival.…
New AV Preeminent Peer Rated Attorneys | January 2024
Martindale-Hubbell, part of the Martindale-Avvo family, is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers who have the highest ethical standards, legal knowledge, and professional ability. This rating signifies a large number of the lawyer’s peers have assessed their professional ability in…
Guide to Running a Solo Legal Practice
There’s nothing like the excitement of opening a solo law practice. You answer to no one except your clients, and every decision comes back to you.
Even with this excitement, your new venture can be intimidating. Many attorneys start their practices without experience in business management, accounting, or marketing — then realize they have to…
Introducing Martindale-Nolo’s New & Enhanced Law Firm Lead Generation Service with Artificial Intelligence (AI)
“Martindale-Nolo’s adoption of AI and improvements to identity validation and lead screening is a game-changer.”
— Jyoti Suhag, Director of Product at Martindale-Nolo
Martindale-Nolo, the leading Pay-Per-Lead provider for law firms and part of the Martindale-Avvo Legal Marketing Network, today announced new AI-powered enhancements that improve lead generation quality, delivery and effectiveness for attorneys and…
Ask Attorney Jennifer B.: New Year, New Divorce?
It’s a new year. A time for new beginnings. But for those of us who have clients in the midst of a divorce, the start of a new year can bring even more anxiety. Many clients are wondering about when their divorce will end and what their post-divorce reality will look like. Most clients are…
Three Things You Need to Know About Legal Consumers
There was a time when effective legal advertising consisted of having the largest possible ad in the phone book and some strategically placed local billboards. But technology has shifted the way consumers research, find, and connect with legal services. That means law firms need to shift their approach, too.
When deciding to hire an attorney,…