During the initial stages of the pandemic, many court systems shut down causing delays for those in the midst of divorce. Some courts adapted quicker than others which created a backlog in the system. Moreover, after sheltering at home together many couples came to the unfortunate realization that they no longer wanted to remain together.
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Legal Marketing in 2024: What to Focus On
As we wrap up the first quarter of 2024, the major trends of marketing a law firm have become increasingly evident. Here’s what will help your own practice gain traction, and what you can focus on for the rest of the year:
Content Marketing and Thought Leadership: Law firms have been investing in content marketing…
Can a law firm be considered a startup?
A small law firm can be a challenging entrepreneurial endeavor. There is constant competition for clients and it can take effort to get your name out. Is a law firm considered a startup as it’s getting off the ground? While a law firm might not fit the traditional image of a startup, a new legal…
Should I Use AI at My Law Firm?
Artificial intelligence (AI) has been making a significant impact across different industries, including the law and legal practices. Even though many law firms have begun integrating various AI solutions, some are unsure about what’s available or have reservations about using AI. Here are some uses for AI in law firms and the pros and cons…
8 Ways to Build Prominence That Google Loves
Google has made it clear that they will give preference in their search results to businesses that demonstrate prominence. They define this as “how well known a business is” and indicate that this is measured based on information Google has about a business from across the web.
Their goal is to provide the best results…
How Many Leads Does It Take to Get a Client?
Every lawyer understands that generating leads is critical to the success of their practice. But those leads won’t do you much good if you can’t convert them into paying clients. Not every lead will be someone who is ready to sign on with your firm. So, how many leads does it take to get a…
5 Pricing Strategies for Law Firms to Convert Prospects to Clients
Many law firms spend tremendous amounts of money to attract prospective clients but fail to seal enough deals to remain profitable. Getting people to send messages or call is one thing. But converting those prospects into paying clients can be an entirely different battle.
You can do everything right in terms of having an attractive…
Case Study: ProVantage Helps Law Firm in Texas & Arkansas
Nearly every person in search of legal services turns to the internet, and most potential clients can find attorneys via our newest service, ProVantage. Carefully created based on feedback from attorneys, consumer insights, and leveraging our vast expertise in the legal space, ProVantage simply helps lawyers increase their online visibility four-fold.
The resulting process…
Why does SEO fluctuate & how can I fix it?
We juggle many different SEO (search engine optimization) tactics for not only our attorneys but for our own sites as well. Because of this, we have strategies to help mitigate any downfall in rankings and want to share them with you.
Who controls SEO?
Google is an independent company that develops, controls, and updates its…
New AV Preeminent Peer Rated Attorneys | February 2024
Martindale-Hubbell, part of the Martindale-Avvo family, is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers who have the highest ethical standards, legal knowledge, and professional ability. This rating signifies a large number of the lawyer’s peers have assessed their professional ability in…
Introducing the All New Martindale-Avvo Connect Experience
We’re proud to announce the launch of our Connect Experience, an innovative new marketing platform that seamlessly integrates our marketing services, giving attorneys and law firms a competitive edge.
The Connect Experience takes our featured offerings: ProVantage, WebVantage, and AdVantage. This powerful combination of services enables attorneys to effectively establish, grow, and elevate…
Personal injury lawyer marketing using Pay-Per-Lead
Using pay-per-lead (PPL) for personal injury lawyer marketing can be an effective strategy to generate leads and acquire clients. Here’s a step-by-step guide on how to do it effectively:
…
SXSW for Lawyers: What to look forward to at SXSW 2024
South by Southwest (SXSW) is an organization that explores all things music, technology, film, education, and culture. Its annual conference in Austin, Texas, features a healthy list of panel sessions for creatives and those who work with them. It’s a place for the convergence of ideas, from some of the top names in industry and…
Ask Attorney Jennifer B.: I’m new to family law. Can you explain prenups?
To many, February is the month to celebrate love. And when there is love, there are thoughts of marriage. And when divorce lawyers think about marriage, they often think about prenuptial agreements. For those unfamiliar with a prenuptial agreement (known as a prenup), it is an agreement between marrying parties that serves to protect each…
6 Solutions for Small Law Firm Legal Intake
Running a small law firm involves a unique set of challenges. While your small firm can offer flexibility and personalized services, it’s essential to focus on the areas integral to building your client base, like the legal intake process.
Whether you own an established practice or are just starting your firm, an efficient intake process…
A Guide to Online Legal Directories for Lawyers
Marketing your law firm effectively requires a comprehensive approach involving multi-pronged strategies. Listing your firm in online legal directories is one of those essential solutions. Showing up in a directory is an excellent first step, but it won’t help your firm stand out from its competitors.
Many law firms mistakenly view legal directories as a…