Omnizant Legal Marketing & Web Design Blog

Investments should come with a return—and posting on social media is no different. But with so many platforms, how should attorneys decide where to put their time and money?

While lawyers are subject to slightly different considerations than many other professionals when it comes to digital marketing, there’s a lot to be learned from going

If you’ve ever had a sudden craving for a chocolate bar after watching an ad, you’ve experienced demand generation first-hand. Lawyers—like candy companies—can use these demand gen techniques to create awareness of their service and their brand. 

But what is demand generation and how is it different from lead generation? First, it’s important to understand

In the legal industry, taglines can help lawyers differentiate themselves in a competitive market and leave a lasting impression on potential clients. But many lawyers don’t know where to start.

A tagline is a succinct phrase that encapsulates a firm’s identity, values, and unique selling proposition. A well-crafted tagline not only communicates the essence of

As legal professionals, optimizing your LinkedIn presence is essential to grow your network, engage with potential clients, and showcase your expertise. The platform is moving away from casual, opinionated content and back into a reliable, professional source of information.

In this article, we’ll explore the key changes brought about by the June 2023 LinkedIn update