When it comes to creating good websites, most web developers are quick to say that they prioritize the user experience. Unfortunately, most don’t consider the experience of visitors using assistive technologies. In fact, one study found that more than 90% of websites are inaccessible to people with disabilities who rely on assistive technology.
As a
Extra! Extra! Read all about it! Extraordinary news is published on the front page of the newspaper for maximum exposure, a strategy that helps communicate important news quickly—and helps publishers sell their papers faster. Similarly, law firm websites can utilize the “above the fold” technique to deliver a better user experience and increase engagement.
What
There is a fierce debate—and a ton of misinformation—about whether or not you should date new content on your website. We’re going to clear up the rumors and lay out the facts. Spoiler alert: you can’t fool search engines with backdating!
The inspiration for this article came from a recent conversation we had with a
If your law firm primarily gets cases via referrals, then lead generation is probably not a high priority for you when it comes to online marketing. However, a website is still important—and there are unique considerations when designing a website for referral validation.
Referrals are so special. You previously delivered good service to someone and
With the release of Google’s Local Service Ads, law firms now have more ways to get in front of prospective clients. These types of ads show up at the top of the search engine results page (SERP) before the expanded text (PPC) ads you are used to seeing on Google.
In this video, one of
Want your content to reach more people? Employee engagement may be key to your success.
Content marketing strategy is 50% content and 50% delivery. This means that excellent content can fall flat if the distribution is mismanaged. Far too often, we see law firms create good content but fail to distribute it. These firms struggle
Over the past decade, the first page of Google’s search engine results has evolved. From the introduction of the Knowledge Graph and Map Pack to the arrival of the Top Stories section and Local Service Ads (LSAs), change has become a constant for users of the search engine giant. Understanding the different elements of the
Digital marketing is about generating leads and drumming up business—and often, there’s not much room in the conversation for empathy. Web visitors represent dollar figures, right? Is there even a metric for empathy?
Good news: You can center empathy in your marketing strategy and still achieve your business goals! In fact, you might even discover
Hey Siri, Okay Google, Alexa…where can I find a good lawyer? Robot assistants have made verbal queries easier and more popular than ever. But what does this mean for attorney websites? Is it really necessary to optimize your law firm’s website for voice search?
You can and you should optimize—because voice search is not going
Personalization is a trend we see in many other industries, but law firms have been slow to embrace it. Study after study proves that tailored marketing communications are far more effective than generic appeals—so what gives?
On the one hand, lawyers are experts at personalization. Lawyers are incredibly skilled at remembering the specific details of
We’d like to introduce you to a free, little-known tool from Google that can help you skip to the top of the search engine results and connect with local clients. Say hello to Google Map Pack!
The Internet is a seriously competitive space for law firms and attorneys. You need every advantage if you’re going
By: Donata Stroink-Skillrud, Esq., CIPP
In this modern day and age, most attorneys and law firms have a website where they list the services that they offer, provide valuable insights into novel legal issues, and connect with current and prospective clients. Attorney websites usually achieve these goals through contact forms, email newsletter sign-up forms, appointment
Last year, TikTok was the most visited website on the internet, surpassing Google, YouTube and Facebook for the top spot. With this surge in popularity, it’s no surprise that law firms are considering if, and how, to leverage the platform. In this video, Omnizant’s Social Media Manager, Madeline, provides a great primer for attorneys that
A logo is a bite-sized design with a super-sized responsibility. This tiny emblem must encapsulate your values, your services, and your firm’s brand identity in a simple design. But as times change and your firm grows, your logo might need to change, too.
This article explains a new trend called debranding. The decision to alter
When we kick off a website project, one of the first questions we are often asked by attorneys is, “how many pages of content do I need before we take this live?”
There’s no magic number that will promise success. Instead, we like to focus on building a robust website and content strategy centered around
This article was originally included in Trial Magazine, published by the American Association for Justice.
Most law practices rely on third-party consultants or agencies for website development and online marketing assistance. Unfortunately, not all providers are transparent. Knowing the right questions to ask (and who to hire) can be challenging if you aren’t well versed in