We designed the best legal website of the year (no, really!). So let’s celebrate what the firm did well—and show how you can do it, too.
Stritmatter is a personal injury firm in the Greater Seattle Area. Their website is inviting, professional, contemporary and effective. Oh, and award-winning.
So let’s dissect an award-winning law firm
Growing beyond a single practice area is an admirable goal, but instant gratification? Unrealistic.
It happens often—we work with law firms who rank well in one area of law, and they decide they want to rank for another. We appreciate a pivot, but we have to set realistic expectations. This is not about putting arbitrary
Decision paralysis impacts people who struggle to make a decision, often because they’re faced with too much information or too many options. Your website may be contributing to people’s frustration and exhaustion when trying to choose a lawyer.
Effectively reaching and converting prospective clients is challenging, especially in a saturated market. The decision to retain
Failing to capture prospective clients’ attention can mean lost opportunities and diminished revenue. The solution? Consistent visibility and strategic engagement.
The “Rule of 7” is a classic marketing principle that suggests a prospect needs to see your message at least seven times before they act. While content consumption habits have evolved, the core of this
You’re ranking so well in the SERP that you don’t need to gain ground. But how do you hold your winning position? Not by sitting back on your laurels.
It’s simply untrue that a firm can maintain its position at the top of the search rankings with minimal effort. Search engine optimization is an ongoing
Many legal professionals think that if they follow SEO best practices to the letter, their website will rank well on Google. But the truth is more complicated.
While technical SEO is important, simply crossing every “t” and dotting every “i” doesn’t guarantee success; in fact in many ways, this approach really just levels the playing
We are thrilled to be honored with three prestigious WebAwards in the 2024 Web Marketing Association’s competition. Among the accolades is the coveted Best Legal Website award, underscoring Omnizant’s continued commitment to excellence in web design for the legal industry.
These awards are a testament to our web development team’s efforts, but they also reflect
Imagine seeing five different exit signs on the highway for the same destination. Confusing, right? Multiple sites for one firm can be similarly misleading for a law firm’s prospective clients.
Some firms come to us with several sites for a single practice. They may have been told that this is a way to get more
How strong is your virtual handshake? Your firm’s welcome email is basically your virtual handshake, so let’s make sure it’s rock solid.
Welcome Emails 101: Say it simply, set their expectations, and add value. Most importantly, do not underestimate the power of a well-crafted welcome email to grow your list and grow your firm. You
As you search for your next SEO partner, look beyond monthly deliverables. Any agency can deliver a monthly automated report and four blog posts per month—sustainable growth requires more than a cookie-cutter approach.
When we opened our doors in 2006, there were only a handful of agencies that specialized in legal. Today, there are dozens—and
Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO.
Search volume is just one tool in your SEO toolkit. It’s a tricky tool, too, with inaccurate numbers and complicated quirks that can mislead inexperienced marketers. Did you know that low volume keywords
Anchor text is the clickable text in a hyperlink—and crafting effective anchor text is more valuable (and more complicated) than you might think.
Effective anchor text can transform your site’s user experience, boost SEO, and increase conversion rates. By crafting clear, action-oriented anchor text, you can guide potential clients seamlessly through your site, ensuring
Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you share similar prospects.
Keeping an eye on the competition is a fine art. The two most important
The challenges of AI extend beyond AI-generated content. Today, lawyers face an opportunity to dance with AI for the benefit of SEO—especially in the SERP.
Google’s rollout of AI summaries in US search results is in its nascent stage. Gemini is Google’s AI language model, and, over time, it may support highly complex search queries,
The best kept secret in content strategy is that you can drive additional traffic by simply improving and updating your existing content. A rewrite can be a highly valuable, highly underrated contribution to your SEO—if performed properly.
Search engine algorithms are constantly evolving, prioritizing quality and relevance. Herein lies the power of the rewrite. By
The Internet is literally held together by links. When this network of chains connecting one page to another page starts to fade away, established firms feel the brunt of the loss.
If your firm has had a site online for quite a few years, you’ve likely accrued some good back links and, as a result,