Investments should come with a return—and posting on social media is no different. But with so many platforms, how should attorneys decide where to put their time and money?
While lawyers are subject to slightly different considerations than many other professionals when it comes to digital marketing, there’s a lot to be learned from going
Put on your cape and top hat, because we’re going to teach you a nifty magic trick: how to pull a rabbit (great content) out of thin air (limited capacity).
Managing your business and delivering great results for your clients can take up a lot of time. If you had to pick between the two,
If websites were like watches, you could peer inside to find out what’s going on with the mechanics. However, online marketing and SEO rely on many more moving pieces than a standard timepiece—and it can be pretty tricky to determine whether to opt for repair or replacement with a website.
Let us be your tour
Did you ever see that Snickers ad with Betty White? And didn’t that 30 second celebrity endorsement make you like the Snickers brand so much more? That’s called the halo effect, and you can use it to boost public perception of your law firm.
While you probably can’t get a Golden Girl to endorse your
Websites the legal marketing agency created for Dell & Dean and Off the Record Mediation Services honored
Omnizant, a legal industry-specific digital marketing agency, is proud to announce it won two Legal Standard of Excellence awards in the Web Marketing Association’s 2023 WebAward Competition. The awards are for the websites Omnizant created for law firms,
No, this will not be a history lesson in the Donner Party. Instead, we’re delving into a modern dilemma that lawyers aiming to conquer the web need to understand: keyword cannibalization.
Sometimes, in the quest for SEO supremacy, you might unknowingly feast on your own digital offerings. This is called keyword cannibalization, and it’s a
Inspiring people with your vision of the future is harder than it sounds. With legal thought leadership content, it’s all too easy to sound self-involved or head-in-the-clouds instead of grounded and inspiring.
We’re explaining the secret recipe for thought leadership content—and what not to do if you want to get results and grow your reputation
It’s simply not true that marketing your firm has to happen entirely online. While money certainly helps, it’s not true that you need to spend a ton of cash to get results, either.
We know not every attorney is ready to invest in a major ad campaign, whether because of budget constraints or limited capacity.
If you’ve ever had a sudden craving for a chocolate bar after watching an ad, you’ve experienced demand generation first-hand. Lawyers—like candy companies—can use these demand gen techniques to create awareness of their service and their brand.
But what is demand generation and how is it different from lead generation? First, it’s important to understand
SEO requires patience—but that doesn’t mean you should be left wondering when you’ll get a return on your investment.
Luckily, you don’t need to be a professional marketer to understand the basics of SEO factors and how they can influence the timeline. You just need an expert who can explain it transparently and clearly to
Beyond courtroom battles and legal briefs, earned media can shape your career in unprecedented ways. Ready to amplify your reach?
In today’s legal landscape, where visibility and credibility reign supreme, earned media is a powerful tactic that lawyers can use to cultivate their professional image and earn client trust. By sharing your legal insights and
It’s now easier than ever to crank out a ton of content to compete online—but is flooding the Internet with content the best way to succeed in an increasingly crowded arena?
There are about 1.11 billion websites in existence, and a new one is created every three seconds. Now, with the birth of ChatGPT, firms
In the legal industry, taglines can help lawyers differentiate themselves in a competitive market and leave a lasting impression on potential clients. But many lawyers don’t know where to start.
A tagline is a succinct phrase that encapsulates a firm’s identity, values, and unique selling proposition. A well-crafted tagline not only communicates the essence of
With the recent release of Google Analytics 4 (GA4), bounce rates may look a bit different for your law practice.
As legal professionals, understanding this metric is helpful in identifying pages, or elements, of your site that are working well and those that may need improvement. However, it’s easy to misunderstand its implications. A high
As legal professionals, optimizing your LinkedIn presence is essential to grow your network, engage with potential clients, and showcase your expertise. The platform is moving away from casual, opinionated content and back into a reliable, professional source of information.
In this article, we’ll explore the key changes brought about by the June 2023 LinkedIn update
A new survey reveals that two-thirds of marketers plan to spend even more money on OTT (over the top) advertising in the future. OTT for attorneys can be highly effective, but many of the attorneys we work with do not have a strong understanding of this medium.
Here’s a basic introduction to OTT advertising, including