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There are over 1.3 million practicing attorneys in the United States, and tens of thousands of law firms—which means that if you want to stand out from the crowd, you need to position your firm for success. In the era of Google searches and lightning-fast first impressions, it’s crucial to convey who you are and what potential clients can expect from you at a glance. Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. The power of positioning A…