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Any type of written content you have, whether it’s a landing page, blog post, mailer or brochure, should feature some type of call to action (CTA). This is a verbal directive to your audience to do “something,” whether it’s contacting you for more information, setting up a consultation to discuss their legal issue, or submitting their contact information to receive a whitepaper or newsletter. The CTA is an important feature in both web design and web marketing. Here’s a quick look at some of the most important elements of effective calls to action. Appealing design: You want the CTA to…