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  Every type of business needs to develop its own unique brand personality, including law firms. This is the personality you exude in all of your advertising and communications. What tone do you take? What imagery do you use to present your firm? What types of slogans or mission statements do you put out? Thinking carefully about your branding and developing your brand personality afford you the opportunity to better connect with your clients, both current and future. This greater connection leads to more referrals and more clients coming your way. Here are a few of the steps you can…