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Pay-per-click (PPC) advertising has become an essential growth lever for law firms. Whether you are aiming to generate leads for high-value cases, increase visibility in your local market, or simply build brand recognition, PPC offers the precision and speed that traditional marketing efforts often lack. With platforms like Google Ads and Meta delivering results in

When potential clients visit your law firm’s website, they’re on a mission. Whether searching for legal expertise, exploring your services, or trying to find your contact details, they’re looking for answers quickly. You have 45-54 seconds to capture their interest.
One of the biggest culprits behind lost opportunities? Poor website navigation.
Great navigation acts like

Law firms handle some of the most sensitive and high-stakes data out there – from client identities, financial records, intellectual property, medical histories, the list goes on…Unfortunately, this information is incredibly valuable and a prime target for cybercriminals. According to a survey in 2024, up to 40% of law firms have experienced a security breach.

Recently, Fast Company highlighted an intriguing design flaw on Pope Francis’s tomb: improper kerning. The article, “Kerning on Pope Francis’s Tomb Is a Travesty”, dives into how such a seemingly small detail can have significant implications for branding and design.
Understanding Kerning and Its Impact
Kerning refers to the adjustment of space between characters

Artificial Intelligence (AI) is transforming the way legal professionals are able to market their services. From drafting blog posts to powering chatbots and analyzing client data for targeted campaigns, AI tools are helping law firms and legal marketers work faster and smarter. The promise is exciting: increased efficiency, better insights and more personalized client experiences.

We’re excited to introduce something new—and powerful—for law firm leaders, marketers, and attorneys looking to elevate their practice through smart, strategic marketing: Counsel Cast Chambers.
Counsel Cast Chambers is a curated spotlight on the best moments from past Counsel Cast episodes. We’re going back into the archives and bringing forward conversations that still have massive