Your law firm’s website is often the first interaction potential clients have with your practice. But if visitors leave without action, your site might be working against you. A well-designed website should engage visitors, build trust, and guide them toward the next step, whether that’s scheduling a consultation or learning more about your services.
So,…

A law firm’s website is one of its most powerful tools for attracting and retaining clients. But how do you know if your website is as strong as, or stronger than, your competitors? A well-designed, informative, and user-friendly site can set you apart, while an outdated or ineffective website may turn potential clients away.
Is…

This week

This week on the podcast we discuss:

What’s the Future of Email Marketing for Law Firms? with MV Braverman

In this week’s episode of Counsel Cast, MV Braverman dives into the pressing question: What’s the Future of Email Marketing for Law Firms? This thought-provoking conversation unpacks the latest trends, common pitfalls, and actionable…

Building and maintaining strong client relationships is crucial for any law firm. While expert legal advice is the foundation of client trust, adding value beyond billable hours can set your firm apart. One effective way to do this is by offering free resources via email.
Thoughtful, well-crafted freebies showcase your expertise and demonstrate your commitment…

In the digital age, where online reviews often form a critical part of a potential client’s first impression of your law firm, handling positive and negative feedback requires careful strategy. A single bad review, especially one that feels undeserved, can feel like a blemish on your otherwise stellar reputation.
However, rather than seeing such reviews…

While social media is often seen as a platform for casual networking and social interactions, it has evolved into a powerful tool for law firms to build authority, foster trust and attract potential clients. However, many legal professionals struggle to fully leverage these platforms, often stumbling into common pitfalls that hinder their reach and engagement.…

This week

This week on the podcast we discuss:

Why Law Firms Fail on Social Media and How to Get Heard with David Griffiths

Social media is no longer optional for law firms. It’s a vital tool for building trust, reaching prospective clients, and standing out in an increasingly competitive market. Yet, many law firms…

For law firms, generating more website leads is crucial for growing their practice. Your website isn’t just a virtual brochure in today’s digital world. It’s a powerful tool to connect with potential clients, showcase your expertise, and drive business.
However, simply having a website isn’t enough. You must be intentional about how your website is…

In an age dominated by screens and online interaction, the power of tangible, printed materials often gets overlooked. However, printed materials can be an incredibly effective way for law firms to enhance their digital marketing strategy and connect with potential clients.
These tools offer a personal touch and help drive engagement across your digital channels.…

This week

This week on the podcast we discuss:

What’s the Secret to AI-Driven Law Firm Marketing Strategy with James Hipkin

Law firms must embrace innovative solutions to remain competitive. Marketing has transformed dramatically in recent years, with artificial intelligence (AI) leading the charge. In the latest episode of Counsel Cast, What’s the Secret to…