Many law firms treat Instagram like a noticeboard. They post pictures of a new hire, an award logo or a holiday greeting, then go silent for weeks. If that sounds familiar, the latest data suggests your firm is posting content in exactly the format Instagram now rewards least.
In June 2026, Metricool, whose social
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How Lawyers Can Have Better Client Conversations
A prospect is on the phone. You know the answer. You know where this is headed. Three minutes in, you have stopped listening and started waiting for your turn.
I have been on both sides of that call. I have sat in the middle of a conversation with a lawyer and thought, what are you
Is YouTube Now the Top Source for AI Search?
In August 2026, YouTube was the most-cited platform across eight AI systems, ahead of Reddit, according to Meltwater data reported by Digiday. For a law firm, that is more than a marketing headline. It tells you where the tools your prospects use to find a lawyer are looking for proof.
This post breaks down what
How to Check If ChatGPT Recommends Your Law Firm
Your next client may never type your firm’s name into Google. They may open ChatGPT, Claude, or Perplexity and ask who to hire. If your firm isn’t in that answer, you lose the call and never find out why.
The good news is that you can check this in about fifteen minutes, for free.
AI Search and the Buffet Problem: Why Law Firms Should Stop Chasing Rankings and Start Measuring Inputs
Picture a chef who has spent years perfecting a recipe. Every dish leaves the kitchen the same way, and he can taste it, adjust it and watch the reaction at the table. Then the restaurant switches to a buffet. A hundred guests build a hundred different plates, and he no longer controls what lands in
Virtual, Home Office or Suite: How Your Firm’s Address Decides Whether Clients Find You
There is a question in Google Business Profile setup that looks like a formality and is not. It asks whether you serve clients at your address.
For a firm with a downtown suite, the answer is obvious. For the growing number of firms running virtually, sharing space, or working from a spare room, it is
How to Measure Law Firm PR and Prove It Works
Every firm that has ever considered PR gets stuck in the same place.
Someone presents a proposal. It looks reasonable. Then a partner asks what the firm gets for the money, and the honest answer is a version of you will be more visible. Which is not an answer a person signs a check against.
The Real Reason Reese Witherspoon’s AI Comments Sparked Backlash – And It’s Not About Reese Witherspoon
When Reese Witherspoon told her audience that embracing AI was a feminist act and that women “don’t want to be left behind,” she probably expected some pushback. What she got instead was a wave of criticism sharp enough that she felt compelled to clarify herself publicly: “no one is paying me,” she said, insisting she
How to Measure and Fix Your Law Firm Intake Process
Most law firms can tell you how many people visited their site last month. Very few can tell you how many of the people who called ended up signing an engagement agreement.
That gap matters more than any traffic number. When Clio sent secret shoppers to 500 law firms for its 2024 Legal Trends Report,
How to Set a Law Firm Google Ads Budget
Ask an agency what your firm should spend on Google Ads and you will usually get a range. Two thousand a month to start. Maybe five. See how it goes.
That is not a budget. It is a guess wearing a suit.
A real number comes from three inputs, all of which you either already
Why AI Isn’t Increasing Law Firm Revenue
Seventy-one percent of solo attorneys are using AI. Roughly a third of them are earning more than they were before.
That gap is the most important number in legal technology right now, and most firms are drawing the wrong conclusion from it. The instinct is to assume the tools are overhyped, or that the benefit
How Law Firm Client Experience Drives Repeat Business
Ask a firm owner why a client did not come back and you will usually get one of two answers. The matter ended and they did not need us again. Or something about fees.
Both are sometimes true. Neither explains the client who had a good outcome, paid without complaint, and then went quiet.
That
Why Podcast Guesting Beats Another Ad Buy
Most firms fighting for visibility reach for the same tools: more ads, more SEO, more posts. All fine. None of them do the one thing that actually gets a client to choose you, which is trust. And trust is getting harder to manufacture, because AI is filling the internet with competent, generic content that all
How to Build a One-Page Marketing Plan Your Firm Will Actually Use
Most firms have a marketing plan they have not opened in a year. It was long, it was expensive, and it went straight into a drawer. Allan Dib wrote an entire book to fix that, and the fix starts with the format.
A plan you can see on one page is a plan you can
How Lawyers Build Authority in a Crowded Market
The lawyer your ideal client hires is rarely the most qualified one. It’s the one they’ve already heard of.
That is the uncomfortable reality of building a law practice in a market where every firm offers some version of the same service, on some version of the same website, ranked in some version of the
How Law Firms Build an Audience That Last
Most firms treat online audience like a scoreboard. More followers, more views, more impressions. Then they wonder why none of it turns into work.
Here is the reframe worth sitting with. Reach is not the size of the crowd. It is expanding audience plus lasting impact. A thousand people who forget you by Friday is