This week
This week on the podcast we discuss:
The Key to Lawyer Influence: A Guide to Essential Presentation Skills with Juanita Wheeler
In your legal practice, success often hinges on more than just knowledge of the law. Your ability to communicate effectively, persuade decisively, and build trust is just as critical. Lawyers who can
Understanding website analytics is essential for law firms to attract and retain clients. Your website is potential clients’ initial point of contact and can significantly impact their perception of your firm. By analyzing website performance metrics, you can gain insights into how users interact with your site, what content resonates with them, and how to
A clear, consistent brand message is essential to connecting with your target audience. A poorly defined brand message can confuse clients, leading them to seek services from one of your competitors. When all your branding elements align, potential clients see your law firm as trustworthy, making them more likely to turn to you for legal
Effective communication is essential in the competitive legal landscape to build trust, engage potential clients, and retain existing ones. One powerful tool in this process is email marketing, which allows law firms to maintain consistent communication with clients, share valuable insights, and promote their services.
Many firms use email service providers (ESPs) to streamline email
rejuvenate an online presence
Turning Clicks into Clients: How LSAs Fueled Growth for The Chavez-Freed Law Office
The Chavez-Freed Law Office is a Philadelphia-based firm focused on Civil Rights, Anti-Discrimination, Criminal Defense and Prisoner Advocacy. They are driven by a mission to uphold the principles that all people are equal and possess the unalienable rights
This week
This week on the podcast we discuss:
GA4 Uncovered: The Ultimate Guide for Lawyers to Master SEO and AI Search with Pete Everitt
Data has become a vital tool for law firms to refine their strategies, enhance client acquisition, and optimize digital presence. With Google Analytics GA4, law firms now have the tools
At our legal marketing agency, we often hear this statement: ‘I don’t need to market; I get all my business through referrals.’ It is an easy assumption – after all, referrals may seem like a natural outcome of good work, not an intentional marketing effort. But here’s the reality: if you are getting business
The legal marketing industry has recently experienced two significant acquisitions, sending ripples through law firms and marketing professionals. GNGF, a well-regarded digital marketing agency for law firms, was acquired by Scorpion – a company with a controversial reputation in the legal marketing space. This acquisition has sparked concern among GNGF’s clients who fear that
Having a professional and well-functioning website is critical for any law firm. A law firm’s website is often the first point of contact for potential clients and plays a significant role in shaping their first impression.
However, building a website isn’t a one-time project. It requires ongoing maintenance to perform optimally, remain secure, and stay
Data-driven marketing is a strategic approach that uses data and analytics to guide marketing decisions. For law firms, embracing this approach allows them to make informed, data-backed choices that provide valuable insights into their target audience, measure the success of their marketing campaigns and refine strategies to maximize return on investment (ROI). By analyzing key
This week
This week on the podcast we discuss:
Is Your Law Firm Prepared for a PR Crisis? with John P. David
Episode Highlights:• Discover innovative client engagement strategies tailored specifically for law firms.• Mark Stern shares his expertise on optimizing client interactions to drive revenue growth.• Learn actionable tips to enhance your website’s effectiveness in
Law firms spend a lot of time and effort creating valuable marketing content, from blog posts to case studies and social media posts. One often-overlooked strategy is repurposing this content into quotable snippets that engage potential clients.
Quotes can make your firm’s message more memorable, shareable, and impactful. This step-by-step guide will explore how to
You’re not alone if you feel like you’re not getting the most out of your website. When potential clients visit your law firm’s website, their experience can significantly impact whether they contact you or move on to one of your competitors. Optimizing website pages to increase conversions ensures every aspect of your website works seamlessly
A law firm’s website is its most powerful marketing tool. It is the digital front door that sets the first impression and can significantly impact a firm’s reputation. Potential clients are more likely to judge a law firm’s credibility and professionalism based on their online experience before they ever pick up the phone or step
Your website is the digital face of your law firm and is usually the first thing potential clients see when they learn how you can help them. When was the last time you updated your website content?
First impressions are everything, and if your website is outdated or makes your firm look inactive, it can