This week on the podcast we discuss:
Why you need to be secure with technology with Keith Conrad
About our guest: Keith is a recovering Washington insider who has been at the forefront of aligned business transitioning for legal operations. He worked in Washington DC as a Strategic Legal Business Consultant and Transition Specialist for more
If the content on your website could use some updating, that doesn’t necessarily mean it’s useless. On the contrary, updating old website content can be a highly effective way to boost your website’s SEO.
Search Engine Optimization (SEO) is the process of optimizing a website or online content to increase the quality and quantity of
This week on the podcast we discuss: Why your website needs maintenance with David Forman
About our guest: We joke that David was writing code in the womb, but the truth isn’t that far off. He started building websites in middle school, before the internet was even a thing. Even while he was pursuing other career paths,
In today’s digital age, having a website is essential for any business, including law firms. Your website is often the first point of contact potential clients have with your law firm, which can make a big impression on them. Therefore, it’s essential to have a website that is aesthetically pleasing, user-friendly, informative, and professional.
However,
This week on the podcast we discuss: Overlooked cybersecurity risks with Tom Kirkham
About our guest: Chris Genseer is a personal brand growth and content strategist who helps busy professionals go from best-kept secret to go-to expert with their online content. He has coached 100’s of clients – from Disney and globally recognized nonprofit leaders to startup
This week on the podcast we discuss: How to add AI to your marketing strategy with Simon Kingsnorth
About our guest: Simon Kingsnorth is a global marketing expert and best selling author. He is also a keynote speaker and CEO of SK, a global strategic marketing agency.About the episode: AI is one of the hottest topics in digital
Let’s talk about what is evergreen social media content and why it’s essential for your law firm to implement it. Creating social media content can feel overwhelming and like a never-ending job for most people. However, this is where evergreen social media content comes in because it will maintain relevance, stay fresh, and consistently engage
This week on the podcast we discuss: Why does email marketing work for law firms? with Jeff Felten
About our guest: Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands
Choosing a logo font might seem simple, but there’s more to the choice than selecting a font that looks nice. Unfortunately, many brands make the mistake of spending a significant amount of time on their logo but failing to put thought into the font.
Choosing a font is a critical element when designing your logo.
This week on the podcast we discuss: How can a law firm grow with systems? with Mitch Beinhaker
About our guest: Mitchell C. Beinhaker, Esq. is a business lawyer and estates attorney who runs a solo legal & consulting practice representing business owners, entrepreneurs, executives, and professionals. Through his 29+ years of experience, Mitchell has handled business
You could have the best website on the internet, an extremely loyal client base, and thousands of followers on social media. Still, if there’s a mistake on your website, it can affect your law firm’s credibility. So when a visitor comes to your website, it’s essential to prove that it is credible. Sounds easy, right?
This week on the podcast we discuss: What is a holistic SEO strategy? with Gert Mellak
About our guest: Gert Mellak is the founder and CEO of SEOLeverage.com – an SEO agency that helps course creators, coaches and e-commerce sites grow their SEO in a conversion-focused way. Gert is also the author of the book “The ERICA
SEO (Search Engine Optimization) is a great way to get your website to appear in Google search results. Optimizing your website content to align with Google’s algorithms will boost your website and hopefully get you close to the top of the search engine results pages (SERPs).
The tricky part is figuring out what you need
This week on the podcast we discuss: How do you make PPC work for your firm? with Ameet Khabra
About our guest: As a veteran PPC advertising specialist, Ameet has helped her clients achieve as high as a 500% increased ROI from their digital advertising campaigns. Her work has included managing over $4 million in ad spend for
People everywhere consistently use their mobile devices at restaurants, in the car, bus, or trains, etc., and expect to be able to access mobile-friendly content with the touch of a button.
Daily content consumption on mobile devices has significantly increased. Your law firm must make your content mobile-friendly to stay ahead of the competition and
It’s been a big year for the Counsel Cast Podcast! We recently celebrated our first anniversary, and now we’ve hit another major milestone. Counsel Cast is proud to announce that we have reached 100,000 downloads from listeners across the globe—and we want to celebrate with you.
Read on to find out why we’re so