This week on the podcast we ask: Why are smart lawyers so bad at conversation? with Celeste Headlee
About our guest: Celeste is an internationally recognized journalist and radio host, professional speaker and author of bestselling book We Need To Talk: How To Have Conversations That Matter and Do Nothing: How to Break Away from Overworking, Overdoing,…
Creating a logo may be an afterthought when there are so many different factors when building a law firm. You might think a logo is just a picture, but a logo grabs attention, makes a strong first impression, a huge part of your brand’s identity, separates you from your competitors, and allows your audience…
This week on the podcast we ask: How can law firms rethink lead gen? with Tom Shapiro
About our guest: Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro’s clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and…
Many law firms are unaware of just how important it is to be tracking the effectiveness of their marketing campaigns and strategies. If you are spending time and money on your marketing efforts, you should know about its payoff, to see what is working and what is not.
When you know how these campaigns are…
This week on the podcast we ask: What’s next in digital marketing? with Jessica Aries
About our guest: Jessica is a digital marketing strategist and consultant who helps businesses and firms see the bottom-line impact of their online presence at By Aries. Having worked with some of the most prestigious and sought-after consultants, lawyers, and professionals in…
We all know how annoying and overwhelming it can be to open up an email inbox to hundreds of emails. From marketing emails, coupons, upcoming sales, on top of important work emails and keeping in touch with friends and family, it’s no wonder that some people just send messages straight to the junk folder or…
This week on the podcast we ask: Why is it so hard to be a happy lawyer? with Dannie De Novo
About our guest: Dannie De Novo is a corporate attorney, an elite happiness coach, and an international speaker and bestselling author. After having battled depression and anxiety for most of her early life, Dannie set out…
An excellent FAQ page will help build relationships with potential clients, and a bad one will cause them to look for services elsewhere. Potential clients often have many of the same questions, and having a great “frequently asked questions(FAQ)” page is essential to your law firm’s online marketing.
When developing your law firm’s presence online,…
This week on the podcast we ask: How can lawyers build communities with live streaming? with Stephanie Liu
About our guest: Stephanie Liu is a live video strategist for brands and entrepreneurs who want to go from unknown to unforgettable. A digital marketing expert with 15 years of ad agency experience, she has helped thousands of her clients–from…
The focus of most marketing teams is to drive traffic to a website with the goal of converting that traffic to qualified leads. But your marketing campaign can’t stop there. You should constantly be analyzing the performance of your marketing campaigns and tweaking and optimizing them to improve their results. This is known as Conversion…
This week on the podcast we ask: Where does most SEO go wrong? with Eli Schwartz
About our guest: Eli is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some…
Going through the DUI process can add significant complications and stress to your life. Not only are you facing short-term consequences like fines, a license suspension, and even jail time, but you are also facing long-term consequences that can affect employment and your finances. And at a time when you need friends and family the…
While running a law firm can keep you quite busy, you may be interested in finding an additional revenue source to supplement your income. Whether you want to ensure that your finances are secure should your primary source of income take a hit in financially challenging times, or maybe you want to advance your career,…
This week on the podcast we ask: How can lawyers get interviewed in media? with Robyn Stevens
About our guest: After fifteen years working as a television reporter and meteorologist in Philadelphia, Robyn Stevens’ experience in the media industry enables her to obtain major media placements for her clients. Robyn creates highly innovative media and marketing strategies…
Your website is often the first impression potential clients get of your law firm, and we all know how important first impressions are. From something as simple as updating your content to a complete brand overhaul, there are many updates that can give your website the boost it needs.
If you’ve been wondering if your…
This week on the podcast we ask: What are the best marketing methods for introverted lawyers? with Tara Reid
About our guest: Tara specializes in helping introverted entrepreneurs, and has been an online entrepreneur for 16 years. She is currently a business and marketing coach with 3 businesses and 8 different revenue streams. She loves helping other…
