Case studies are a research-based approach used to analyze and develop an in-depth, multi-faceted understanding of a case and judicial decisions. When you use a case study in your marketing, it is sometimes called a client success story.
Using case studies in marketing your firm is an excellent way to show potential clients that you
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How To Be An Amazing Podcast Guest
It seems like just about everybody has a podcast these days! You may have your own podcast you want to get off the ground, but don’t have any spare time to do it by yourself. Between planning, recording content, and editing, hosting a podcast can be time consuming on top of the business or personal…
7 Ways to Improve Your Website Conversion Rate
Digital marketing can be overwhelming when just getting started. Everything you do on your website plays an important role in converting your visitors to real life clients. Your conversion rate on your website is one of the more important metrics in your digital marketing and it isn’t just about sales. Conversion rates are desired actions…
Where To Use White Space On Your Website
When visiting a website, there are so many design aspects that can effectively move your viewer across the page. If you have ever worked with a designer before, you may have heard the term “white space”.
White space is simply any empty space you see around elements on your webpage. It is a very important…
How are lead gen and personal branding the same? with Mary Henderson
This week on the podcast we ask: How are lead gen and personal branding the same? with Mary Henderson
About our guest: Mary Henderson is an internationally recognized Personal Branding & Online Business Specialist. Mary helps Industry Experts systemize, digitalize and commercialize their knowledge, wisdom and skills into a scalable & profitable online business and a brand…
Why You Need To Use Content Marketing
What is content marketing? Why is it so important for your law firm?
Content marketing is one of the most effective ways to engage with your clients by focusing on delivering valuable and relevant content aimed towards your target audience. When you create consistent content that resonates with the reader, you are able to build…
Why do you need to read more with Dr Danny Brassell
Watch the episode now:
This week on the podcast we ask: Why do you need to read more? with Dr. Danny BrassellAbout our guest: Dr. Danny Brassell is America’s Leading Reading Ambassador. A former inner-city teacher, he is on a mission to bring joy back into education and the workplace by transforming struggling and reluctant readers into…
Design by Committee will Ruin Your Website
Design by committee is the leading cause of website failure. When designers hear the words “we need to gather our team and get everyone’s input” they realize the project is doomed. Often our clients believe that the system they employ is helpful when it only stands to derail the whole process. If you are starting…
How do the mentally strong manage their money? with Winnie Sun
This week on the podcast we ask: How do the mentally strong manage their money? with Winnie Sun
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About our guest:Winnie Sun is one of the most trusted financial voices on social media today. With 20+ years of experience in the financial services industry, Winnie serves as Managing Director of Sun Group…
Optimizing Your Google Business Profile
Google is easily one of the most used search engines available worldwide. That’s why creating and paying active attention to a Google Business Profile can help clients find your law firm and manage your online presence. A Google Business Profile, commonly shortened as GBP, is perfect for businesses or individuals that have a physical location,…
How can lawyers be healthier? with Julian Hayes
This week on the podcast we ask: How can lawyers be healthier? with Julian Hayes
Watch the episode now:
About our guest:Julian Hayes II is an author, an executive health consultant, and the founder of The Art of Fitness & Life. His mission is to help entrepreneurs, executives, and high performers elevate their status and upgrade…
5 Tips For Creating Captivating Content
When you want to stand out from other law firms online, it can be difficult when it comes to writing engaging blog content that instantly hooks someone in. Visitors to your page want to read things they can identify with, and usually are coming to your page looking for a solution to problems they have.…
5 Ways To Create Evergreen Content
As a lawyer, you are always busy, whether you are working with clients, or keeping up to date with continuously changing laws, regulations, and the ever-evolving judicial systems.
Your website for your law firm is an essential tool in the increasingly competitive online marketplace, and one of the ways you can help to future-proof your…
How To Plan Your Social Media Content
Social media is an essential tool in today’s competitive online marketplace. Your law firm’s social media content can strengthen your connection with your audience and extend your firm’s reach.
Creating content for your social media pages can be challenging and overwhelming, especially if you are trying to generate content at the last minute. As a…
Let Your Client Drive Your Marketing
You might think writing is the best skill you can have when it comes to creating content for your law firm, but you’d be wrong.
Listening is the best skill you can have.
Your clients are always communicating with you, whether it’s through positive words, reactions, or even a lack of engagement with what you…
6 Tips For A Great About Page
When visiting a law firm website, you’ll often find an ‘About’ page available in their menu. Though this may often be treated as an afterthought, or filled with irrelevant content that only really speaks about the law firm owner, an About page can be used to successfully connect with visitors and build trust in knowing…