As a lawyer, you already know that your clients will have questions. Answering the same inquiries day in and day out is part of the job, but there’s a way to cut down on the most common ones—while making a personal connection with potential clients at the same time. Creating a FAQ video allows you…

While having a professional, well-designed website is critical for your law firm, there’s no need to keep changing the design. Trends come and go. While it’s tempting to overhaul your firm’s website every time styles change, you run the risk of mismatching the latest trends to what your clients actually need. Instead, settle on a…

Have you ever had a client who just didn’t get why you do things a certain way with your law firm? Perhaps you ended up stuck in an awkward conversation with them while they asked lots of questions with a slight air of mistrust?
This happens more than you might expect in the legal world.…

There is an increasing movement to make the internet more accessible for all users, including blind or visually impaired users. This has led to increased adoption of image alt tags for greater accessibility.
The image alt tags are often neglected when creating a website. Website owners might believe their images are not necessary to the…

Your name means a lot to your firm. In fact, for most law firms, it literally is the name of the attorney(s) that is used in the firm’s title, and thus the website domain. 
When it’s your name at stake, it’s important you protect it and ensure all of your actions and interactions reflect well…

Using an opt-in form on your website is a great way to encourage visitors to subscribe to your firm’s email newsletter. However, just having the opt-in form doesn’t necessarily mean people will sign up—you need to engage in other strategies that draw them to the form and increase the likelihood that your website’s visitors will…

The Counsel Cast podcast has achieved significant reach and engagement from its audience
IRVINE, CA — The Counsel Cast podcast, a podcast focusing on actionable marketing expert advice for law firms, announced that the podcast has been downloaded over 10,000 times since it was picked up by Legal Talk Network.
“I’m so excited about…

Website speed is one of the most important metrics for you to track with your site. In fact, the speed with which your website loads could be one of the primary factors that decide between you keeping and losing a visitor, and thus a potential new client for your firm.
This might sound dramatic, but…

Have you ever taken the perfect picture and thought it would look amazing as your Facebook cover photo, only to find that when you go to upload the photo it doesn’t crop the way you hoped?
It can be challenging to find the right sizes for your images on social media, especially considering every platform…

While it might seem like a good idea to have an extremely thorough menu for your website visitors to easily navigate your site, you might be surprised to learn this could actually result in pushing them away. 
An overly cluttered navigational menu at the top of your page or in a sidebar could overwhelm your…

The speed at which your website loads will drastically affect the experience your users have when they navigate to your page. Ideally your website should load up quickly when a person navigates to it, otherwise they’ll be likely to click away, losing you the opportunity to lock in a new client.
Consider your own browsing…

Sometimes it can be more difficult to plan out your content than to actually create it. This is where the content calendar comes in.
Creating a calendar to plan out the writing and publication of your content might sound like a cumbersome task, but performing it will save you a significant amount of time in…

Onboarding email sequences are commonly used by law firms after someone has officially decided to move forward with that firm’s services. The process is designed to get the client familiarized with how the business relationship will work with the firm and to ensure a better overall experience.
Here are a few examples of issues your…