Welcome emails are an important early step in building a relationship between you and your clients (or potential clients). Brand new subscribers to your email will receive these emails and better understand what they can expect out of the experience of working with you.
Today we’re going to take a look at why welcome emails
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How to Celebrate Milestones With Your Clients
When milestones come up for your firm, it’s important to celebrate them! These milestones serve as a great way to reflect on how much your firm and clients have accomplished together, and are a great way to nurture relationships with those clients—especially when you have extended, ongoing relationships with them.
These milestones could include the
Don’t Forget These Important Website Trust Factors
Trust is the foundation of any relationship. This is true in law firms just as it is in interpersonal relationships.
People want to work with attorneys they trust, like and feel comfortable with. Therefore, it’s critical that you do everything you can with your law firm’s website to make sure your clients trust you with
10 Questions to Ask Your Clients on Social Media
If you’re going to succeed with your social media marketing campaigns, you must be able to engage your audience. We’re long past the “wild west” phase of social media marketing—now, brands have flooded social media platforms, and they’re all competing for your attention.
Your firm must focus on social media content that gets engagement and
Chavez-Freed Law
SNAPSHOTChavez-Freed Law is a law firm focusing on Civil Rights, Anti-Discrimination, Criminal Defense, and Prisoner Advocacy and is located in Philadelphia. The firm needed to refresh their website to represent their expertise online.Together we analyzed the needs and developed a plan to to establish credibility with their audience, represent their expertise online, and create a
10 Important On-Page SEO Tips for Your Website
On-page SEO encompasses everything involved with improving the search engine optimization of a website. If you want your firm’s website to be found by potential clients, you need to perform good SEO to improve your search rankings and get noticed.
Here are 10 important tips to help you boost your on-page SEO for your firm’s
How to Perform a Content Audit On Your Website
A content audit provides your firm with an opportunity to review the written content on your website and see what needs to be revised or updated. This might include errors in the content, outdated information, broken links or anything else that affects the usability or quality of your website and its content.
After performing
Case Study: Sperling & Slater, P.C.
Online presence needed modernizing
Updating a Neglected Website to Create a Dynamic, Innovative Online Presence
Sperling & Slater, P.C. is an established legal firm with 34 lawyers. The firm has been practicing for approximately 35 years and is based in Chicago IL, though their commercial litigation practice serves clients nationwide.Despite having a depth of experience
Case Study: Azemika & Azemika
Boosting Search Rank and Revenue at Azemika & Azemika
Twin brothers Anthony and Nicholas Azemika have been practicing family law out of their firm in Bakersfield, California since 1997. They specialize in delicate familial conflicts like divorce, custody, visitation, paternity, child support, and adoption.After 27 years of business, Azemika & Azemika are a well-established law
Case Study: Haugen Law
Case Study: Widder Law
Jeremy Widder Law
Generating quality leads in a cost-effective manner with a high-quality website update
Jeremy Widder Law is a young firm located in Charles County, Maryland. The group specializes in providing top-notch legal representation for clients with criminal, DUI/traffic, and protective order matters.Serving the greater Charles County area, the firm wanted to specifically target
Why Reviews are Essential for Your Website
Online reviews are an excellent marketing tool. Seeing feedback from actual clients can help people looking at those reviews make decisions about working with your law firm.
While there are plenty of places online where one can find reviews for law firms (Google, Yelp, Facebook), it is also beneficial to include reviews or testimonials on
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into
5 Ways You Can Nurture Your Clients
The term “nurturing” in the business world refers to how businesses build long-term relationships with potential customers (or, in your case, your firm with potential clients). Having a client nurturing strategy is important for building your audience, improving loyalty to your firm and developing a better connection with your clients.
Are you looking for some
What to Include in Your Privacy Policy
As an attorney, you deal with a lot of private or confidential information. Before a client begins working with you, they’re going to want to feel comfortable entrusting you with this information. That means you must take a variety of steps to show you are trustworthy and that you take their privacy seriously.
One simple
How a Website Backup Can Save the Day
Your website is your law firm’s gateway to your clients. So imagine what happens if you make a mistake while working in the back end of your website and suddenly everything disappears.
Believe it or not, this does happen, and more frequently than you might expect. You’re in your website’s dashboard preparing to make some