Seventy-one percent of solo attorneys are using AI. Roughly a third of them are earning more than they were before.
That gap is the most important number in legal technology right now, and most firms are drawing the wrong conclusion from it. The instinct is to assume the tools are overhyped, or that the benefit
Latest from Conroy Creative Counsel News
How Law Firm Client Experience Drives Repeat Business
Ask a firm owner why a client did not come back and you will usually get one of two answers. The matter ended and they did not need us again. Or something about fees.
Both are sometimes true. Neither explains the client who had a good outcome, paid without complaint, and then went quiet.
That
Why Podcast Guesting Beats Another Ad Buy
Most firms fighting for visibility reach for the same tools: more ads, more SEO, more posts. All fine. None of them do the one thing that actually gets a client to choose you, which is trust. And trust is getting harder to manufacture, because AI is filling the internet with competent, generic content that all
How to Build a One-Page Marketing Plan Your Firm Will Actually Use
Most firms have a marketing plan they have not opened in a year. It was long, it was expensive, and it went straight into a drawer. Allan Dib wrote an entire book to fix that, and the fix starts with the format.
A plan you can see on one page is a plan you can
How Lawyers Build Authority in a Crowded Market
The lawyer your ideal client hires is rarely the most qualified one. It’s the one they’ve already heard of.
That is the uncomfortable reality of building a law practice in a market where every firm offers some version of the same service, on some version of the same website, ranked in some version of the
How Law Firms Build an Audience That Last
Most firms treat online audience like a scoreboard. More followers, more views, more impressions. Then they wonder why none of it turns into work.
Here is the reframe worth sitting with. Reach is not the size of the crowd. It is expanding audience plus lasting impact. A thousand people who forget you by Friday is
Why “More SEO” Isn’t the Answer to Your Law Firm’s Marketing Problem
There’s a conversation happening in nearly every law firm right now that sounds something like this:
A partner looks at the marketing report.
Traffic is up. Maybe leads are up too.
But case count isn’t moving.
Or the cases coming in aren’t the right ones.
And so the question gets asked: what should we be
A partner looks at the marketing report.
Traffic is up. Maybe leads are up too.
But case count isn’t moving.
Or the cases coming in aren’t the right ones.
And so the question gets asked: what should we be
Where Law Firm Podcasting Is Headed in 2026
A big audience used to be the whole goal. Push the downloads up, land a sponsor, call it a win. That playbook is fading fast, and for law firms it was never the right one to begin with.
I just went through the takeaways from this year’s biggest podcasting conference in Europe, shared by the
How to Build a Law Firm Referral System
Ask almost any firm owner where their best clients come from and you will hear the same answer: referrals. Ask them what they do to generate those referrals, and the room goes quiet.
That is the gap. Referrals are the most valuable source of business most firms have, and the one they manage the least.
How Law Firm Messaging Gets Clients to Say Yes
The best lawyer in the room does not always win the client. The one who made the decision easy does.
That sentence makes a lot of attorneys uncomfortable, because it suggests the work isn’t enough. The credentials, the results, the years of experience. All of it matters, and none of it closes the gap between
How Law Firms Build Authority AI Search Can See
Your next client may never see your homepage before they decide whether to trust you.
They will ask an AI tool a question, get a short answer with a few firms named, and start there. The firms in that answer were not chosen because they had the prettiest site. They were chosen because something across
How AI Is Changing SEO for Law Firms
If your firm’s website traffic dropped this year, your first instinct was probably that something broke. Usually nothing broke. The bar moved.
For years, a law firm could publish thin, keyword-stuffed posts and pull in visitors. Few of those visitors were ever going to hire anyone. AI search changed the math, and the firms that
Search Everywhere Optimization for Law Firms: Why Your Content Strategy Is Upside Down (And How to Fix It)
Your website looks professional. Your blog posts are well-written. You’re publishing consistently every week.
And you’re still not getting calls.
If this sounds familiar, you’re not alone. I’ve had this exact conversation with dozens of law firm owners over the past year, and the frustration is real. You’re doing the work. You’re creating content.
How Law Firms Should Choose Technology and IT Partners
A new tool lands in your inbox every week, each one promising to save you hours and modernize your practice. Adopting all of them is not a strategy. It is a way to stay busy while standing still.
The firms that handle technology well are not the ones with the most software. They are the
Why Law Firms Need to Stop Treating Technology Like an Afterthought
For many law firms, technology decisions are still reactive.
A system breaks, so someone fixes it. A website gets hacked, so security suddenly becomes urgent. A competitor starts talking about AI, so the firm feels pressure to “do something” quickly.
The problem is that technology is no longer a background operational issue. It affects nearly
Content Marketing in the Age of AI: Why Taste Is the Real Competitive Advantage
Artificial intelligence has fundamentally changed the way businesses approach content creation, digital marketing, and audience engagement. Today, we have access to powerful AI tools capable of generating blog posts, social media posts, landing pages, email campaigns, ad copy, and even entire content marketing strategies in a matter of seconds.
What once required teams of writers,