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  Every type of business needs to develop its own unique brand personality, including law firms. This is the personality you exude in all of your advertising and communications. What tone do you take? What imagery do you use to present your firm? What types of slogans or mission statements do you put out? Thinking carefully about your branding and developing your brand personality afford you the opportunity to better connect with your clients, both current and future. This greater connection leads to more referrals and more clients coming your way. Here are a few of the steps you can…
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There’s more data than ever available to website owners. The proper analysis and usage of those analytics can help you significantly improve your law firm’s digital marketing performance. Here are just a few of the ways in which analytics can help you boost your marketing campaigns. Track where your visitors are coming from: Website analytics include information about where your visitors come from and how they’re finding your website. You’ll get the exact source, including paid advertisements, links from other websites, or organic searches. You can also gather information about the specific search terms used that brought up your website.…
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Having a strong unique value proposition (UVP) helps you better communicate the value of your services to your clients. It tells your clients what you’re all about, the specific benefits you can provide and how you separate yourself from your competitors. So what makes for a great UVP? Here are some tips for you to keep in mind as you develop a UVP for your brand. Know your clients First and foremost, to make a truly effective UVP you must understand your client base. A strong UVP should always appeal to your target audience, so think about who your clients…
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It’s not just enough to have an attractive, functional website—you also need to make sure it’s secure. By prioritizing security with your website, you’ll be able to keep your clients’ information private, and will also avoid issues with downtime and malicious attacks. Here are a few of the most important security features to prioritize when building or upgrading your website. SSL certificates: An SSL certificate is a security feature that authenticates your website’s identity, and ensures any information sent to the server is encrypted. More simply put, by using an SSL certificate you ensure that any user sending personal information…
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Most business owners aren’t experts in search engine optimization (SEO) themselves, which makes it necessary to bring in an expert to handle your SEO on your behalf. But if you don’t fully understand SEO, how do you know you’re going be working with an SEO expert you can trust? Here are a few of the red flags and green lights you should watch for when looking for an SEO expert to handle your law firm’s digital marketing. Green lights Experience: Don’t just take the label “SEO expert” for granted. What kind of experience does the company actually have in the…
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SNAPSHOT The Lisinski Law Firm is a law firm focusing on Immigration Law in Westerville, OH. The new firm needed strong branding and messaging to start the firm off on the right track. Together we analyzed the needs and developed a plan to to establish awareness and credibility with their audience, represent their expertise online, and create higher conversion rates. Location Westerville, OH Practice Areas Immigration Law Website abogadaangel.com OUR APPROACH Conroy Creative Counsel created value-based core messaging for so that the firm can demonstrate the value of the services they provide and properly communicate the benefits of their work…
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SNAPSHOT Levine Legal Office is a law firm focusing on Business Law in Endwell, NY. The new firm needed strong branding and messaging to start the firm off on the right track. Together we analyzed the needs and developed a plan to to establish awareness and credibility with their audience, represent their expertise online, and create higher conversion rates. Location Endwell, NY Practice Areas Business Law Website levinelegaloffice.com OUR APPROACH Conroy Creative Counsel created value-based core messaging for so that the firm can demonstrate the value of the services they provide and properly communicate the benefits of their work in…
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SNAPSHOT Annette Burns has a law firm focusing on Family Law in Phoenix, AZ. The established firm needed an update on their outdated law firm website so that their online presence better represents their expertise. Together we analyzed the needs and developed a plan to to establish awareness and credibility with their audience, represent their expertise online, and create higher conversion rates. Location Phoenix, AZ Practice Areas Family Law Website  heyannette.com OUR APPROACH Conroy Creative Counsel created value-based core messaging for so that the firm can demonstrate the value of the services they provide and properly communicate the benefits…
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SNAPSHOT Hopkins Law is a law firm focusing on Criminal Defense in Loveland, CO. The established firm needed an update on their outdated law firm website so that their online presence better represents their expertise. Together we analyzed the needs and developed a plan to to establish awareness and credibility with their audience, represent their expertise online, and create higher conversion rates. Location Loveland, CO Practice Areas Criminal Defense Website  hopkinslawllc.com OUR APPROACH Conroy Creative Counsel created value-based core messaging for so that the firm can demonstrate the value of the services they provide and properly communicate the benefits…
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SNAPSHOT Haugen Law Group is a law firm focusing on Family Law in Excelsior, MN. The established firm needed an update on their outdated law firm website so that their online presence better represents their expertise. Together we analyzed the needs and developed a plan to to establish awareness and credibility with their audience, represent their expertise online, and create higher conversion rates. Location Minneapolis, MN Practice Areas Family Law Website haugenlawgroup.com OUR APPROACH Conroy Creative Counsel created value-based core messaging for so that the firm can demonstrate the value of the services they provide and properly communicate the benefits…
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SNAPSHOT Sperling Slater is a law firm focusing on business litigation in Chicago, OH. The established firm needed a fresh start to ensure their online presence was representative of the vast expertise of their attorneys. Together we analyzed the needs and developed a plan to to establish awareness and credibility with their audience, represent their expertise online, and create higher conversion rates. Location Chicago, OH Practice Areas Business Litigation Website  sperling-law.com OUR APPROACH Conroy Creative Counsel created value-based core messaging for so that the firm can demonstrate the value of the services they provide and properly communicate the benefits…
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The process of creating a new website and building up a strong digital presence can be a bit overwhelming, especially if you do not have any background in web design or marketing yourself. Though web marketing is a crucial process in attracting new clients to your firm, if you’re like many attorneys you probably lack the time, interest and/or expertise to handle this process yourself, making it important that you turn to a professional marketing agency with your needs. So how can you make sure you’re getting the most out of your investment when you retain a marketing agency to…
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Creating effective and targeted content for your law firm is about more than just knowing your audience’s general pain points and concerns. You also need to consider how you can effectively communicate with people at various stages of the buyer’s cycle. Let’s take a look at each stage of a typical buying cycle and the kinds of content that is most likely to speak to potential clients at those stages. Awareness At this stage, your target might realize they have a problem, but may not know exactly what it is. In personal injury law, for example, a person might know…
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While your website’s blog and service pages are there to provide rich, informative content to your visitors, your homepage exists to be an engaging introduction to your brand and your firm’s offerings. What Makes for An Engaging Homepage? You only have a few seconds to make a strong first impression when someone first visits your homepage. You run the risk of driving them away if your website is poorly designed, malfunctioning or simply not written or designed with your target audience in mind. Therefore, you should design your firm’s homepage with the goal of making a positive first impression and…
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Social media might seem easy — you post some articles and legal tips online and move on with your day, right? Well, it’s not quite that simple — a strong social media marketing campaign requires much more thought about the kinds of content you’re posting, who you’re trying to reach and how you’re trying to engage your audience. Too many law firms (and businesses in general) simply do not take the correct approach to their social campaigns, and end up having a hard time attracting followers or getting the followers they do have to interact with their brand. Here are…
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One of the things I’m most proud about with the work we do with Conroy Creative Counsel is help attorneys who are starting new journeys in their professional lives get started with everything—building a brand, establishing a web presence and just making them feel comfortable with the first stages in their journey. Our ability to solve clients’ problems and help them achieve their goals has created a sense of trust in our services, and we do not take that for granted. Turning trust into results I frequently get inquiries from lawyers who are considering leaving their firm and starting a…