madia Law refreshes website to maintain cutting edge reputation Madia Law, based out of Minneapolis, Minnesota, is a firm focused on trial law. It was important to refine the messaging for the firm to ensure that the core competency of taking cases to trial (and winning) is conveyed to potential clients. The strong, clear message easily lent to clear and compelling visuals including strong colors, David vs. Goliath imagery, and confident wording that clearly compelled visitors to take the next step.  After our consultation, we laid out the firm’s goals and started to build the new website that would showcase…

Life has changed drastically for many Americans in the wake of the COVID-19 pandemic. For law firms, this means there is a need to shift many of the ways in which you might typically do business to accommodate these changes, and adjusting your marketing efforts to reflect a changed world. What exactly can we expect from the future of digital marketing for law firms in a post-pandemic world? Here’s a quick overview. Emphasizing connection One of the biggest changes brought forth by the pandemic is the feeling of isolation, and the loss of many of the everyday connections people enjoyed.…

A good SEO strategy is an important tool in your marketing arsenal, but if you stop there you’re missing out on an opportunity to convert more visitors into loyal, longtime clients. SEO may get potential clients to click through to your site, but if they don’t see enough information on your site to trust that you’re an authority in your practice area — or can’t find your contact information — you will lose them. When you’re planning your marketing and SEO, be sure to give some thought to conversion-focused web design. What Is Conversion-Focused Website Design? Conversion-focused website design is…

Lead generation for lawyers can be a challenging concept and process. Lead generation may even seem like a foreign concept that’s just for “people in sales.” But it’s absolutely critical for your law firm to create a reliable lead generation pipeline, as lead generation is essential to your law firm’s business development strategy, and contributes to its cash flow, financial health, and business growth. Thankfully, with the right strategy and tactics, lead generation for lawyers can be a fruitful process, producing a steady flow of quality, reliable leads. For law firms to be successful in attracting new…

The COVID-19 pandemic has seen most of America locked down over the past few months. As many industries are pivoting to a work-from-home model to help slow the spread of the virus, many attorneys find themselves without a dedicated office, and more importantly, reliable childcare. Meanwhile, school-age children have been pulled out of school in favor of distance learning, which requires parents to supervise, assist and even teach while they’re also supposed to be working to support their families. It’s a tough proposition for many attorneys, who often already feel like they’re overworked. Quarantine, homeschooling and making partner are not…

Creating a trusted brand for your firm will lend you credibility, make your firm and your services memorable and set the tone for every interaction you have, whether with clients, other attorneys, court staff and judges. When you’re building a brand for your law firm, it’s more than just slapping your name on a piece of stationery and calling it a day. Even though the legal profession doesn’t focus on aesthetics as much as tech and fashion, that doesn’t mean that you can ignore branding entirely. Creating a trusted brand for your firm will lend you credibility, make your firm…

T McKee Law Starts Out Strong with a Clear Message T McKee Law, based out of Nashville, Tennessee, is a one-man brand new law firm focused on general business law, employment law, and nonprofit law.  It was important to McKee to create a strong, on-brand website right from the start. We wanted to be clear about positioning him as a thought leader while showing his expertise and communicating credibility and brand values. After our consultation, we laid out the firm’s goals and started to build his new website that would showcase his value and attract the ideal audience. Creating Core…

Nearly everyone on the planet is familiar with the COVID-19 pandemic by now. With many countries on lockdown, the “new normal” of social distancing and wearing face masks and an increased focus on hand washing, the world in 2020 is already drastically different than the way we lived just six months ago. Amidst the economic turmoil and other devastating consequences of the disease, there is one key thing law firms can do to stay relevant: rebrand. Our entire world has changed, and every single industry has felt the impact in some way, shape or form—including the legal industry. Changing your…

TTLO Law Cornered the Market on Construction Law TTLO Law is based out of Edina, Minnesota with a focus on construction law. Formed by three long-time construction and real estate lawyers, TTLO has extensive experience in the construction sector and is dedicated to providing efficient, customized service to their clients. While this law firm is rooted in excellent service, they were unsatisfied with the website platform they were using. Hosting their firm on FindLaw® was expensive and not yielding the leads that they anticipated. In addition to moving to a different platform, TTLO needed a clear brand identity that would…

Updated Website Drives Cincinnati Law Firm Success Blessings & Wallace Law is a Cincinnati based law firm dedicated to supporting the local community during their times of need. With practice areas ranging from civil litigation to estate planning, Blessings & Wallace has built a highly qualified team of professionals focusing on providing compassionate representation.  While the team is focused on excellence, they felt that their website wasn’t giving them the perception they desired. Instead of lending credibility and showing their expertise, it was plagued with outdated design and a lack of focused direction. After coming up with an action plan,…

The promise is that if you get this SEO thing right—and invest significantly in a winning strategy created by an SEO expert—you will see a substantial increase in website traffic. That’s the goal, right? Increased traffic? Maybe not. Making SEO Work for Your Firm You’ve likely heard a great deal about search engine optimization (SEO) and the importance of leveraging the power of search to drive traffic to your firm’s website. If not, in a nutshell, SEO is the process of increasing the quantity and quality of traffic to your website through organic (natural) search engine results, rather than paid…