More internet browsing is happening from mobile devices than ever before, so it is crucial for your firm to prioritize functional and attractive mobile designs for your website. What was once seen as a luxury is now an absolute necessity—a mobile-friendly design demonstrates your company’s commitment to providing the best possible experience for clients, and your embrace of new technology and ideas. As you go through the process of optimizing your website for mobile, it is important for you to carefully think through every little detail and make sure you’re creating a design that actually works and looks how you…

Reviews and word-of-mouth advertising are two of the most powerful ways for any business to expand its reach, and that includes law firms. When people are researching law firms, one of the first things they’re going to do is head to the Google business listing (and other review sites) to browse reviews and testimonials from actual clients. A history of positive reviews will reflect very well on your firm and make potential clients much more likely to want to reach out to you for assistance. Therefore, as part of your marketing endeavors, you should make it a priority to do…

When designing your website, you may find you have a photo shortage. High-quality images can help create a more attractive design and also help break up the content a bit. A lot of businesses, law firms included, tend to go to stock photos when in need of more images, but they tend to be overused. Now, this doesn’t mean all stock photos are bad, or that you shouldn’t use them at all. It does, however, mean you need to be careful with how you implement them on your website. A lot of stock photos are cliché or corny, or simply…

It is not uncommon for people who work with law firms to get through their case and then not hear anything ever again from their attorneys. This is a bad practice from the law firm’s standpoint—you should never let your clients experience “radio silence” after you’ve worked with them. It makes them feel as though you don’t actually care about them, and also forfeits potential opportunities for additional work or referrals later on. One of the simplest ways you can stay in your clients’ worlds after working with them is to develop a series of follow-up emails after you close…

Email marketing doesn’t have to be complicated at all. For a relatively small financial and time investment, you can use email to connect with targets and find new clients. All you need for an effective email marketing campaign for your law firm is four simple things. Let’s take a look at them. 1. A platform You’ll need an email marketing platform to help you make your campaign the most effective it can be. Examples of frequently used platforms include ActiveCapmaign, ConvertKit, MailerLite and MailChimp. A lot of email marketing platforms will let you start out for free to explore some…

SNAPSHOT Papetti Samuels Weiss is a law firm focusing on litigation in Arizona. The new firm needed branding and a website to establish their foothold within the community. Together we analyzed the needs and developed a plan to to establish awareness and credibility with their audience, represent their expertise online, and create higher conversion rates. Location Scottsdale, AZ Practice Areas Litigation Website pswfirm.com OUR APPROACH Conroy Creative Counsel created value-based core messaging for so that the firm can demonstrate the value of the services they provide and properly communicate the benefits of their work in terms of lead generation and…

There is a surprising number of attorneys who tend to be a bit hesitant to provide legal information or knowledge online, because they’re afraid they’ll lose business by doing so. However, in reality, the opposite is true—potential clients are frequently impressed by attorneys who have shared a lot of their knowledge online and respect them as thought leaders and professionals. The knowledge you have is one of the biggest benefits you can share with your clients. So by displaying that knowledge, you can use it as a marketing tool and a way to strengthen your firm’s brand. Here are a…

There’s a lot more to branding than just having a high-quality logo. That’s not to say your logo isn’t important—it’s good to invest the necessary time and resources into creating a logo that properly displays your brand. But the logo is not the brand itself—it’s just one piece of your larger branding puzzle. Think of the logo as being a snapshot of a larger scene. While your firm’s logo might be the most identifiable or memorable representation of your visual brand, there are some limitations to it. Great logos are effective because they are simple, and simplicity is great for…

Having an engaging homepage on your website is crucial for attracting the attention of visitors and keeping them on your site for a longer period of time. If you’re able to get their attention and really resonate with them, they’re much more likely to read more of your content and explore the services you can provide them. Let’s take a quick look at some of the homepage designs we’ve made for some of our law firm clients, focusing on specific aspects of their design. Hero Section Example: Sperling & Slater The hero section of a website is a large banner…

Conroy Creative Counsel is pleased to provide website maintenance plans to help you keep your website up to date and provide you with the ongoing support you need for an outstanding digital presence. Such a plan is crucial to the success of a law firm’s online operations. Here are some of the questions we most frequently get asked about website maintenance plans. 1. Why is it so important to have a maintenance plan in place? Having an ongoing maintenance plan for your website ensures you will remain on top of your security and upgrades, helping you avoid results from malicious…

  Every type of business needs to develop its own unique brand personality, including law firms. This is the personality you exude in all of your advertising and communications. What tone do you take? What imagery do you use to present your firm? What types of slogans or mission statements do you put out? Thinking carefully about your branding and developing your brand personality afford you the opportunity to better connect with your clients, both current and future. This greater connection leads to more referrals and more clients coming your way. Here are a few of the steps you can…

There’s more data than ever available to website owners. The proper analysis and usage of those analytics can help you significantly improve your law firm’s digital marketing performance. Here are just a few of the ways in which analytics can help you boost your marketing campaigns. Track where your visitors are coming from: Website analytics include information about where your visitors come from and how they’re finding your website. You’ll get the exact source, including paid advertisements, links from other websites, or organic searches. You can also gather information about the specific search terms used that brought up your website.…

Having a strong unique value proposition (UVP) helps you better communicate the value of your services to your clients. It tells your clients what you’re all about, the specific benefits you can provide and how you separate yourself from your competitors. So what makes for a great UVP? Here are some tips for you to keep in mind as you develop a UVP for your brand. Know your clients First and foremost, to make a truly effective UVP you must understand your client base. A strong UVP should always appeal to your target audience, so think about who your clients…