There are few more powerful words in the business world than “thank you.” Businesses that show their customers gratitude are able to instill greater loyalty. It’s so simple, and yet it’s something businesses tend to do far too infrequently. This is true in the legal world just as it is in the broader business world. Law firms that show genuine appreciation for their clients are capable of developing better relationships with them. It shows a willingness to place people above profits, and a genuine desire to do right by the people who come through your doors. Here are just a…

Looking for a New Year’s resolution for your law firm? Consider investing more in your branding to help your firm stand apart from the competition. Here’s a quick overview of a few simple measures you can implement to more clearly define your brand and set it apart from other firms in your region and practice area. Know what gives your firm unique value: What is it about your firm that is different from your competitors? By knowing what sets you apart, it will become easier for you to create a strong brand. Think about the things you can offer…

If you’ve decided it’s time to upgrade your firm by creating or redesigning a logo, make the process as smooth and successful as possible by learning the five principles of logo design and reviewing the steps in this post to getting exactly what you want. First: Learn the basics. Every logo needs to abide by the five rules of logo design: The 5 Principles of Logo Design 1. Make the Logo Fit Your Industry Logos are not one size fits all (which is the problem with some of the cheaper design companies’ designs). Still, it’s important to look around at…

Even as the United States begins to reopen after widespread shut downs due to the COVID-19 pandemic, there is still a lot of uncertainty for businesses of all types, including law firms. Now, more than ever, it is important to have a high-quality website that showcases your strengths and separates you from the competition. Here is some information you should know about attracting attention to your website during the pandemic. Needs for security For law firms, the website should be more than just a means of showcasing your experience and reputation. It must also provide your audience with a feeling…

The COVID-19 pandemic has likely forever altered many of the ways businesses of all types will operate. At present, law firms have more challenges than just ensuring potential clients that they will get excellent, professional service; law firms also must assuage any logistical fears of potential clients related to the pandemic. A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. A post-pandemic world will see people choosing businesses (including law firms) to work with…

As America slowly began to reopen in stages this summer, consumer business began to tick up. Of course, there is much uncertainty as we head into the winter months, and a way to go before people feel comfortable returning to some version of normalcy. Once that happens, though, you can expect to see a spike in demand for legal representation. After all, many consumers have put off non-urgent legal needs during the pandemic months. How will your firm prepare for this future surge in business? Your Website Strategy Is a Good Place to Start Keep in mind that the idea…

There are over 1.3 million practicing attorneys in the United States, and tens of thousands of law firms—which means that if you want to stand out from the crowd, you need to position your firm for success. In the era of Google searches and lightning-fast first impressions, it’s crucial to convey who you are and what potential clients can expect from you at a glance. Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. The power of positioning A…

Having a strong, secure online presence is always important for law firms, but especially so in this post-COVID world, in which business is being conducted primarily online. Your website serves as the primary vehicle through which you will interact with your clients, so it is important you take all necessary steps to secure it so there is no risk of a data breach or other attack. Even small businesses and firms are targeted by bad actors, so website security should always be a priority. Here are just a few of the steps you should take to secure your website. Become…

madia Law refreshes website to maintain cutting edge reputation Madia Law, based out of Minneapolis, Minnesota, is a firm focused on trial law. It was important to refine the messaging for the firm to ensure that the core competency of taking cases to trial (and winning) is conveyed to potential clients. The strong, clear message easily lent to clear and compelling visuals including strong colors, David vs. Goliath imagery, and confident wording that clearly compelled visitors to take the next step.  After our consultation, we laid out the firm’s goals and started to build the new website that would showcase…

Life has changed drastically for many Americans in the wake of the COVID-19 pandemic. For law firms, this means there is a need to shift many of the ways in which you might typically do business to accommodate these changes, and adjusting your marketing efforts to reflect a changed world. What exactly can we expect from the future of digital marketing for law firms in a post-pandemic world? Here’s a quick overview. Emphasizing connection One of the biggest changes brought forth by the pandemic is the feeling of isolation, and the loss of many of the everyday connections people enjoyed.…

A good SEO strategy is an important tool in your marketing arsenal, but if you stop there you’re missing out on an opportunity to convert more visitors into loyal, longtime clients. SEO may get potential clients to click through to your site, but if they don’t see enough information on your site to trust that you’re an authority in your practice area — or can’t find your contact information — you will lose them. When you’re planning your marketing and SEO, be sure to give some thought to conversion-focused web design. What Is Conversion-Focused Website Design? Conversion-focused website design is…