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Google’s Business Messages (GBM) lets customers message you right from their smartphones as they use Google Search and Maps. This valuable feature is driving many companies to add support for the messaging channel. But since GBM is so new, the setup process can be confusing. Let’s explore the GBM-specific terms you need to know as you set up the platform—and tips for navigating the process. Main Google’s Business Messages Setup Terms Google’s Business Messages uses a few terms during the setup process whose meanings may not be initially obvious. These definitions should help you understand what you’re being asked to…
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