You get a text. You read it. You start typing a reply. You delete it. You write it again, but that draft doesn’t feel right either.
Unlike calls, texting compresses tone, context, and intent into a tiny box. Without a voice or other social cues, a message that sounds right in your head won’t always
Heymarket Blogs
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Email now works alongside SMS in Salesforce and HubSpot
The CRM is where customer context lives. If you want to deliver tailored customer experiences, communication should live there, too.
That’s why we’re bringing email into the same Salesforce and HubSpot workflows our customers already use for SMS, starting today.
With our updated CRM integrations, you can manage texts and emails in one centralized
How to humanize AI text: practical strategies and real examples
With AI, you can generate a first draft in seconds. But when you read the writing back, something often feels off. It’s polished but impersonal, wordy but mostly meaningless, like someone trying to hit the word count on a school essay for a book they didn’t read.
That’s because AI can predict which words belong
6 examples of AI-generated emails (and how to avoid sounding like ChatGPT)
AI has changed how people write emails. Instead of starting from a blank page, many messages now start as a full draft that already sounds clear and put-together. But when you use that first draft as your final email, it rarely lands how you wanted it to.
That’s because those drafts are designed to be
How to spot an AI-generated email in your inbox
A lot of higher-stakes conversations happen over email. Companies use it for important, official messages, like billing notices, security alerts, hiring next steps, and account updates. Individuals rely on email for formal conversations, like contacting a professor or reaching out about a job opportunity.
Because these messages often come with real consequences, people tend to
How you can use AI to personalize emails more effectively
Personalization is essential for business communication, especially via email. Customers reject generic emails that don’t greet them by name, and they expect every offer to be relevant. If they reach out to customer service, they want an email that acknowledges their specific situation, not just a standard update that could apply to anyone.
Most teams
Can ChatGPT analyze text messages? How to use AI to understand texts
Texting is one of the most popular ways we communicate today. Whether you’re a business providing customer service over SMS, coworker coordinating via Slack channels, or friend keeping in touch with a group chat, texting makes conversations effortless.
However, quick messages can also create confusion. Without facial expressions or the tone of someone’s
Drip campaign 101: Tips and examples for drip texts and emails
Customer relationships are built on consistent communication. Every interaction, whether it’s welcoming a new subscriber, reminding someone about an appointment, or following up after a purchase, shapes how people see your brand. Each of those touchpoints is an opportunity to build loyalty, close a deal, or encourage repeat business.
The challenge is keeping up with
How to tell if a text is AI-generated (and why it matters)
Your favorite blog is uploading posts faster than ever. Every “thought leader” on LinkedIn sounds strangely similar. Your coworker suddenly “knows” how to use an em dash. If everything you read feels different these days, there’s a reason: AI.
Artificial intelligence is quietly reshaping how people write. According to a recent study by Axios,
7 email drip campaign best practices for stronger relationships
The best customer experiences don’t rely on a single touchpoint. They’re built through steady, thoughtful communication that encourages recipients to take the next step. Whether you’re welcoming a new subscriber, sending a reminder about an upcoming appointment, or guiding someone back to a product they’ve shown interest in, consistent follow-up makes the difference.
Email drip
The difference between multichannel and omnichannel messaging—and why it matters
Today’s customers expect businesses to make it easy for them to connect on their terms. Sometimes that means sending a quick text while they’re on the go, writing an email from a laptop, or starting a live chat when they need immediate answers.
At the same time, businesses need to be able to reach customers
How to streamline communication for better customer experiences
Your customer communication channels are overflowing. Messages arrive through email, text, and chat faster than your team can organize them. Information is scattered, updates are delayed, and customers often reach out more than once before getting a clear answer. Outbound communication isn’t any smoother; follow-ups and reminders take extra time, and it’s easy for messages
What is omnichannel marketing? A complete guide with strategies and workflows
Customers don’t stick to a single channel when interacting with brands. In fact, McKinsey reports that most consumers use at least three different touchpoints during a single buying journey. They might begin by browsing your website, then engage with an email, respond to a text message, or connect with a team member through web chat.
Nurture customers on their preferred channels with email and SMS campaigns
Campaigns are one of the most effective ways to build stronger customer relationships. By sending a thoughtful series of messages over time, businesses can nurture leads, onboard new customers, and re-engage audiences in a consistent, scalable way.
Now, Heymarket’s omnichannel campaigns make it easy to engage customers via both email and SMS. That means reaching
How to create an omnichannel customer experience that feels effortless
Can you remember the last time you made a purchase without first scrolling through reviews, checking for discount emails, or messaging a brand? Probably not.
Most buyers jump between multiple platforms—websites, apps, social platforms, or even physical stores—before making a purchase. They might be looking for inspiration, comparing prices, checking availability, asking questions, or
Email marketing best practices: how to improve deliverability
You spent hours writing copy, perfecting the design, and segmenting your list for a new email marketing campaign. But even though your email client says your emails were delivered successfully, the opens and clicks are a fraction of what you expected.
Poor email performance isn’t always because your subject line missed the mark or your