
The best customer experiences don’t rely on a single touchpoint. They’re built through steady, thoughtful communication that encourages recipients to take the next step. Whether you’re welcoming a new subscriber, sending a reminder about an upcoming appointment, or guiding someone back to a product they’ve shown interest in, consistent follow-up makes the difference.
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The difference between multichannel and omnichannel messaging—and why it matters

Today’s customers expect businesses to make it easy for them to connect on their terms. Sometimes that means sending a quick text while they’re on the go, writing an email from a laptop, or starting a live chat when they need immediate answers.
At the same time, businesses need to be able to reach customers…
How to streamline communication for better customer experiences

Your customer communication channels are overflowing. Messages arrive through email, text, and chat faster than your team can organize them. Information is scattered, updates are delayed, and customers often reach out more than once before getting a clear answer. Outbound communication isn’t any smoother; follow-ups and reminders take extra time, and it’s easy for messages…
What is omnichannel marketing? A complete guide with strategies and workflows

Customers don’t stick to a single channel when interacting with brands. In fact, McKinsey reports that most consumers use at least three different touchpoints during a single buying journey. They might begin by browsing your website, then engage with an email, respond to a text message, or connect with a team member through web chat.…
Nurture customers on their preferred channels with email and SMS campaigns

Campaigns are one of the most effective ways to build stronger customer relationships. By sending a thoughtful series of messages over time, businesses can nurture leads, onboard new customers, and re-engage audiences in a consistent, scalable way.
Now, Heymarket’s omnichannel campaigns make it easy to engage customers via both email and SMS. That means reaching…
How to create an omnichannel customer experience that feels effortless

Can you remember the last time you made a purchase without first scrolling through reviews, checking for discount emails, or messaging a brand? Probably not.
Most buyers jump between multiple platforms—websites, apps, social platforms, or even physical stores—before making a purchase. They might be looking for inspiration, comparing prices, checking availability, asking questions, or…
Email marketing best practices: how to improve deliverability

You spent hours writing copy, perfecting the design, and segmenting your list for a new email marketing campaign. But even though your email client says your emails were delivered successfully, the opens and clicks are a fraction of what you expected.
Poor email performance isn’t always because your subject line missed the mark or your…
The complete guide to omnichannel messaging

Whether customers text, email, or message your business through an app, they want the same things: replies that make sense, pick up right where they left off, and don’t force them to repeat themselves.
But delivering that kind of seamless experience is easier said than done—especially if your team is juggling multiple platforms, each with…
Heymarket now powers email broadcasts and automations

We recently introduced email in Heymarket, including our omnichannel shared inbox which lets you manage one-to-one conversations across email, SMS, web chat, and messaging apps from one platform. Now, we’re bringing email as a channel to your one-to-many communications with broadcasts, automations, and targeted lists that support email alongside SMS.
With broadcast and automation…
The Juarez Group @ Fairway Independent: Keeping everyone connected with Heymarket

Managing multiple text conversations simultaneously can be overwhelming, especially in industries where coordinating with multiple stakeholders is essential. That’s especially true in the mortgage industry.
Mortgage loan officers need to coordinate with multiple people throughout the mortgage loan process. Ensuring that everyone involved receives the same information promptly can be challenging, particularly if the company’s…
What is centralized communication and why is it essential for modern teams?

Today’s business communication is high-volume, high-stakes, and spread across a growing number of channels. Teams engage customers through email, SMS, web chat, and social platforms like Instagram, Facebook Messenger, and WhatsApp. They also coordinate internally through platforms like Slack and Microsoft Teams.
These conversations power everything from sales and marketing to customer service and operations…
How to write a professional email (plus examples!)

Email has long been the backbone of professional communication. From asking a professor for an extension to dropping a “Per my last email” when a coworker misses something important, most of us—around 92% of online adults—have used email to get our message across.
While tools like texting and instant messaging are go-to channels…
New in Heymarket: You’ve got email!

Heymarket has always made it easy for businesses to connect with customers on the channels they use most, like SMS, web chat, Facebook Messenger, and more. As customer communication evolves, so does the need to create personalized conversations on multiple channels. Now, we’re helping you take that communication to the next level with email.
Starting…
How to send the perfect birthday text message

Birthdays are more than just another day on the calendar—they’re a chance to connect, celebrate, and show someone you care. Whether you’re sending a birthday message to a friend, coworker, or loyal customer, a well-timed text can leave a lasting impression.
But knowing what to say—and how to say it—can be tricky. Should the message…
How to use AI for sales: a complete guide

Sales teams today have to move faster and work smarter—or risk falling behind.
With tight sales cycles, high customer expectations, and pressure to personalize every interaction, sales reps often spend more time managing their funnel than selling.
The result? Missed opportunities, slow response times, and a frustrated sales team struggling to hit their goals.
AI…
How to use AI for customer service: a complete guide

The future of customer service isn’t just faster—it’s smarter. Today’s customers expect instant, personalized support on their schedules and favorite channels. But delivering these exceptional, human-focused experiences at scale can feel impossible for customer service teams with limited resources or fast-growing customer bases.
AI for customer service helps bridge the gap between efficiency and personalization.…