Text messaging has grown increasingly popular as a method of communication between businesses and customers. It’s more convenient than calling and faster than email, so customers may be more likely to reach out if your business offers SMS or social media messaging as communication channels.
As the demand for texting increases, so does the demand
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How Bloom Institute of Technology uses Salesforce SMS to connect with more learners, faster
As businesses grow, effective communication becomes increasingly challenging. Teams seek more efficient channels to connect with an increasing number of contacts, while reducing team workloads. Texting has emerged as a popular choice, with over half (52%) of professionals citing its efficiency as a key factor in their decision-making process.
Bloom Institute of Technology (BloomTech), a…
6 examples of AI-generated responses (and how you can tell)
Artificial intelligence (AI) is one of the most popular trends in technology and business, having an adoption rate of around 55%, according to a 2023 survey. While it has been in use for a while behind the scenes – about 77% of devices use AI – its popularity has grown as AI’s capabilities continue…
How WH Law doubled contract signing rates with Salesforce SMS
Fast, easy, and convenient, texting is a crowd favorite. In 2021 alone, consumers sent more than 2 trillion texts. Now, consumers expect brands to use the channel, too. In fact, nearly half of consumers specifically like brands to connect with them through SMS.
WH Law, a multi-office firm, prides itself on accessibility. In 2021,…
How WH Law doubled contract signing rates with business SMS
Fast, easy, and convenient, texting is a crowd favorite. In 2021 alone, consumers sent more than 2 trillion texts. Now, consumers expect brands to use the channel, too. In fact, nearly half of consumers specifically like brands to connect with them through SMS.
WH Law, a multi-office firm, prides itself on accessibility. In…
Leveraging ChatGPT: How to respond to text messages with artificial intelligence
Text-based communication is everywhere. Whether it’s text messaging through your phone’s messaging app or sending instant messages as a customer service agent, texting is the most popular form of communication in use today for people under 65. And it’s no surprise – texts have a 98% open rate, increasing the chances of your recipients…
The 5 most common 10DLC registration mistakes (and how to avoid them)
Customer trust is crucial for every business, and telecom carriers have demonstrated this with 10DLC regulations. 10DLC requires all businesses that text to register in order to use standard 10-digit phone numbers. A large part of 10DLC registration is documenting how your contacts opt into and opt out of texting. (Read more about what 10DLC…
Pro Athlete knocks it out of the park with business text messaging
Messaging channels continue to gain popularity with customers; 85% of smartphone users, for example, prefer messages to emails or calls. But the familiar ring of a phone call still resonates with many. In fact, around three in ten consumers still use phone calls to connect with businesses. Over half use calls to manage customer…
How to send a long video through text with iPhone, Android, and messaging apps
Sharing videos is a great way to connect with friends, family, and business contacts. Whether you send videos of your new puppy to friends, a recording of your graduation to a family member, or a new product demo to potential customers, video lets you form better connections with your recipients. These longer-form videos can capture…
What’s new at Heymarket this winter: Enterprise-level team management
Whether your team is five or 500 strong, everyone can benefit from efficiency. That might mean better ways to manage large volumes of messages and inboxes, or creating a smoother process for routing messages to different areas of your team.
This winter, we’ve released a series of tools aimed at helping teams of all sizes…
How Budget Dumpster improved satisfaction with Heymarket’s Salesforce SMS integration
The average American uses 1.4 dumpsters in their life. Almost everyone needs one at some point, and when they do, they’re often going through a stressful experience. Whether they’re moving, remodeling, or taking care of a loved one’s belongings, they need all the help they can get with renting a dumpster.
And the dumpster rental…
Send automated text messages on Android with Samsung Messages, Google Messages, and apps
Do you ever plan to send someone a text for a birthday or occasion but then totally forget? Are you notorious for late-night texts that could have waited until morning? Or, have you ever been yelled at by friends or family for not answering their texts and “worrying them sick” during a long car ride…
21 SMS marketing examples to kickstart your strategy
Sixty-five percent of consumers want a more personalized experience, and 33% are tired of being offered irrelevant products they’ve shown no interest in. Today’s marketers have to meet these needs with targeted, personalized campaigns that directly reach consumers. Enter SMS marketing.
SMS marketing is quickly becoming a critical part of every marketer’s toolbox. It…
Bulk SMS vs. SMS marketing: Which one’s better?
Text marketing is one of the fastest-growing lead generation strategies – and for a good reason. Seventy percent of customers agree that texts are an effective way to get their attention, so it’s crucial for businesses to take advantage of the accessibility that they provide as a marketing tool.
Texting is an intimate form of…
What is CSAT? A guide to measuring and improving customer satisfaction
Today’s customers have high expectations from the brands they interact with, to the point that their happiness can make or break a business. Brands are responding by focusing on their customers more holistically than before, and those that do so successfully can see 60% more profitability than those that don’t.
One of the first steps…
Seminole State College makes the grade with student text messaging
Today’s students have different communication needs than previous generations. They check their phones constantly, but aren’t consistent with email or phone calls. Higher education institutions must adapt their outreach tactics if they want to attract new generations to their classrooms.
When Gen Z stepped into the spotlight, Seminole State College of Florida’’s admissions and…