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HubSpot and Heymarket are powerful tools on their own—but did you know they work even better together? The HubSpot SMS integration is all you need to build SMS workflows that save time and resources.  What’s a HubSpot SMS Integration? SMS integrations empower your business text messaging platform and other web apps to share information and interact with one another.  With a HubSpot SMS integration, your team can sync contacts continually, text contacts right from the HubSpot interface, and use HubSpot CRM custom fields to send personalized texts. Best of all, you can create SMS automations that streamline your tasks. …
Business text messaging has changed how teams interact with leads and customers. Now, they engage with their target audiences more frequently and answer their questions faster than ever before. With help from the HubSpot SMS integration, business text messaging has also changed how teams use HubSpot.  HubSpot has established itself as an essential tool for marketing, sales and customer service teams as they engage with customers in every stage of the flywheel. So how has business text messaging changed how teams use this core platform? Let’s explore the three top ways.  Teams Now Include Business Text Messaging in…
Since the COVID-19 pandemic, customers expect to have at least three options when they go shopping: in-store shopping, buy-online-pick-up-in-store (BOPIS), and online shopping. Omnichannel messaging helps your team support this new omnichannel commerce strategy.   What Is Omnichannel Messaging? Omnichannel messaging is a strategy that focuses on allowing your customers to reach you through a variety of messaging channels. If you implement a true omnichannel messaging strategy, you should be able to offer a seamless, uniform experience to customers no matter the channel they choose.  Before you adopt an omnichannel messaging strategy, you need an omnichannel messaging platform.…
Conversational marketing is a message-based strategy that focuses on encouraging brand interest, getting leads and customers to connect with your brand, and having authentic, person-to-person conversations about your products or services.  Sending outbound content is an important part of conversational marketing. However, the inbound lead and customer messages your team receives are even more important. Conversational marketing chats are where your team can build customer relationships that last—and boost conversions.  Let’s dive in.  Choose the Right Queries When you receive an incoming lead or customer message in your inbox, there are two strategies you can use to answer it: conversational…
There’s a good chance you’ve adopted (or at least thought about adopting) conversational customer engagement (CCE) software. CCE is a fast-growing business SMS strategy focused on creating personalized connections with customers. But how can you optimize your CCE strategy once you’ve got the basics down? Lean on your favorite business apps.  Your omnichannel messaging platform can integrate with many third-party web apps. SMS integrations allow your messaging platform to share data and even perform cross-platform actions. Ultimately, data-sharing and automations are key to optimizing your conversational customer engagement strategy.  Let’s dive in.  Your CRM System and Conversational Customer Engagement Personalizing…
There’s no denying that most of your customers want your brand to offer messaging capabilities. The stats say it all: 89% of consumers want to message their favorite brands. But why do customers want to message you? And why are they so responsive to conversational customer engagement, one of the newest messaging strategies?  Let’s explore the top five reasons customers want to message your business.  Reason #1: Customers Already Love Messaging Customers don’t want to download your business’s custom-made app in order to reach you. They want to use the channels that are already available on their phones, tablets, or desktop…
Healthcare institutions share certain challenges nationwide. Slow patient communications and high missed appointment or bill rates are just part of the territory. But with help from SMS for healthcare, you can mitigate these inefficiencies.  SMS for healthcare solutions help your administrative teams send, receive, and manage patient texts. Certain platforms are HIPAA- and SOC 2 Type 2- compliant, which means they sufficiently protect patient contact data while it’s in storage and transit. You need a complaint platform to keep patient data safe while you streamline your operations. Read on to learn how SMS for healthcare can help your team make…
Your customers usually want to speak with real humans, not bots. But when you have a high volume of incoming customer queries across all of your messaging channels, it’s necessary to manage some tasks with a chatbot. Enter omnichannel chatbots.  You can seamlessly transition customers from omnichannel chatbots to team members. All you need is help from an omnichannel messaging platform. With the right setup, customers won’t ever know that automations resolved their initial queries or FAQs.  Let’s dive in.   Step One: Set Up the Integration You need help from a messaging platform to enable omnichannel chatbot-to-team member transitions.…
An SMS auto reply can do a lot of heavy lifting for you. It can greet customers, gather their information, let them know when they can expect replies, and even resolve simple queries. But how can you ensure customers are still having personalized experiences with auto replies?  With help from a texting service for business, it’s easy to customize auto replies and make them sound personable. In fact, with the right tools and tips, customers will feel like each and every one of your texts came from a person who knows them well.  Let’s dive in.  Tip #1: Use Custom…
Home repair services rely on fast communication, and when something goes wrong with a customer’s garage door, they want immediate assistance. Customers normally go from requesting a quote to booking a repair service within 24 hours. To beat the competition, repair companies have to follow up with inbound leads immediately and provide speedy estimates. All the while, they have to balance their team working between the field, the office, and their own homes. Door-Mart Garage Doors is a garage door installation and repair company that serves most of California. They discovered business SMS as a way to allow customers to…
Following up with leads and customers helps boost conversions. SMS follow-ups are particularly useful, since you can send many personalized messages at once. A texting service for business also empowers you to automate SMS follow-ups so they reach customers at just the right time.  But what’s the process for automating SMS follow-ups? How can you ensure your messages reach customers right when you want them to?   Read on to learn how to automate SMS follow-ups for sales.  Determine SMS Follow-Up Use Cases  First, decide when you want to connect with leads and customers via SMS. At what point in the…
Texting has rapidly become a top channel for businesses to connect with their customers. Texts have a 98% open rate, significantly outpacing email and calling. As texting grows as a channel for both professional and personal communication, telecom carriers are adapting how they interact with companies that text. A2P 10DLC is the latest step in this industry shift.  At its core, A2P 10DLC means carriers are seeking more visibility into how businesses are using text messaging. They will be requiring businesses to start sharing information about how they text customers, all in an effort to improve how they connect with…
Level-one SMS customer support is all about gathering customer information, answering basic questions, and, if customers have more detailed questions, routing them to the ideal team member. These simple tasks take up a lot of your time. That’s why you may want to consider creating an SMS customer support automation (or three) to take over.  An SMS automation is a powerful SMS customer support tool. It’s easy to set one up in your business text messaging platform. First, you choose a trigger, like your platform receiving a text with a certain keyword. Then, you choose an action, like your platform…
Blizzards blow in. Office building pipes bust. Pandemics sweep the country. No matter the cause, the result is inevitable: sometimes your team has to work outside of the office, and with little warning. But there’s no need to worry about lost time or disgruntled customers with help from a business SMS platform. The right cutting-edge platform will offer the tools your team needs to collaborate out of the office successfully—and to provide the kind of top-notch customer service your brand is known for.  Read on to discover four steps to take with business SMS when your team is suddenly working…
If customers can message you through their favorite channels, they’re more likely to do so—especially if you’re responsive no matter which channel they choose. But how can you answer customers as quickly as possible? Automated replies.  Use Cases for Automated Replies After-hours and during-hours replies help reassure leads and customers that your team will process their requests, even if it might take a few minutes (or hours). You can also create auto replies to frequently asked questions, like queries for business hours or your returns process. Setting Up Automated Replies Automated replies are easy to set up through your business
Business SMS empowers you to resolve customer queries quickly with help from efficiency tools, automations, and integrations. It’s great for customers, too. They can take care of tasks faster than before, and through a channel they actually enjoy using. But what if customers aren’t taking advantage of your business SMS services? That’s where SMS list building comes in.  It can be hard to encourage customers to sign up for your business SMS services. You can publish your business SMS number to your website, include it on your social media pages, and add it to the bottom of your emails, but…