If you’ve recently noticed that you’re getting more spam text messages, you’re not the only one. In 2020 alone, the Federal Trade Commission received 334,833 complaints about scam texts. Unfortunately, it doesn’t look like this spam and scam trend will let up anytime soon. In fact 2021, Americans are on track to receive 86
As more shopping happens online, having a personalized experience is becoming table stakes for consumers. According to McKinsey, more than 80% of retail customers surveyed said they want a more tailored experience. While they might take it for granted when your business offers it, they’re more likely to choose a competitor if you don’t. The
Texting has made it easier to communicate—in most cases. But sometimes you run into phrases or words you don’t understand. That’s when you find yourself asking questions like what does LOL mean in texting, what does OMG mean in texting, or what does HMU mean in texts?
Words like LOL, OMG, and HMU are text
Like telephone booths before them, landline phones are slowly becoming extinct. Today, less than 40% of households have landlines. Instead, people are relying on mobile phones and messaging apps on their devices.
There are around 120 million landlines left in America, so you’ve probably accidentally texted a landline before. But what actually happens when you
In 2019, 84% of the holiday season’s e-commerce growth came from smartphones. And from 2019 to 2020, the number of texts sent in the U.S. increased from 2 trillion to 2.2 trillion. Experts say that retailers should expect 18% more social messages during the 2021 holiday season. Lesson learned? Customers clearly want to use
U.S. mobile users sent 2.2 trillion SMS and MMS messages during 2020. It’s no surprise that text messages are most people’s preferred channel of communication considering that they’re short, sweet, and to the point. Text messages are also convenient—until you realize that you need to print one out.
You don’t often need a printout of
One in three customers plan to increase their holiday spending this year. But now that mobile shopping is growing in popularity, customers are less likely to come into stores to find their holiday gifts. While that’s more convenient for shoppers, they’re missing the person-to-person connection they used to have with store associates. It’s critical
2021’s holiday shopping season is off to a challenging start. Your business may be dealing with supply chain and staffing shortages—and your customers are still facing the uncertainty of shopping during the COVID-19 pandemic. If you can make the shopping experience a little easier for your customers, you can win their trust and increase
Global mobile business messaging traffic increased 10% from 2019 to 2020, when it hit 2.7 trillion. It’s clear that professionals are using texting more and more to connect with everyone from customers to business partners.
But texting on behalf of a business, whether to customers, vendors, or business partners, is inherently different from speaking
Holiday shopping on Instagram is growing quickly each year. Eighty-one percent of Instagram users say Instagram helps them research products and services, and during the holiday season, 60% of shoppers explore new purchases more than the rest of the year, according to Facebook.
As Instagram holiday shopping expands, so does the number of users reaching
Many teams rely on HubSpot tools like Marketing Hub, Sales Hub, and Service Hub to create a personalized and robust customer experience. But it can be challenging to connect these hubs seamlessly. This is perhaps the most true during the sales-to-customer service handover. After sales teams take time cultivating lead relationships, there’s often friction when
Texting is the preferred form of communication of this generation, with 75% of American millennials and Gen Z saying they prefer texting over talking on the phone. While most people have a strong handle on how to communicate politely over phone calls, emails, and in-person conversations, texting has evolved quickly. Sometimes, it can be difficult
Messaging has grown in popularity over recent years, becoming so convenient that many people have begun messaging businesses for their customer service needs. In fact, if you’re like the average person, you probably like to communicate with your favorite businesses and organizations via SMS.
As you text with businesses, there’s a good chance you’ve
From its beginnings in 2005, HubSpot has been a favorite of sales and marketing departments. The company was built on the belief that customers no longer want to be interrupted by business communications, and instead want to be helped. Its intuitive platform has since made customer-centric sales and marketing easier for everyone from small businesses
It’s the most wonderful time of the year for many people—but the temperature’s still dropping, and other people aren’t thrilled by the darker days. In fact, up to 25% of Americans experience some form of the winter blues. Help brighten your customers’ day by carefully considering how you connect with them.
Most of your customers
There are a lot of messaging services at your fingertips, each of them offering its own benefits. Certain services work better for certain messaging strategies.
For example, customers today expect businesses to make personalized recommendations and provide fast service. As a result, more businesses are looking for ways to have personalized, in-the-moment conversations with