Texting is one of the most popular ways we communicate today. Whether you’re a business providing customer service over SMS, coworker coordinating via Slack channels, or friend keeping in touch with a group chat, texting makes conversations effortless.
However, quick messages can also create confusion. Without facial expressions or the tone of someone’s…

Customer relationships are built on consistent communication. Every interaction, whether it’s welcoming a new subscriber, reminding someone about an appointment, or following up after a purchase, shapes how people see your brand. Each of those touchpoints is an opportunity to build loyalty, close a deal, or encourage repeat business.
The challenge is keeping up with…

Your favorite blog is uploading posts faster than ever. Every “thought leader” on LinkedIn sounds strangely similar. Your coworker suddenly “knows” how to use an em dash. If everything you read feels different these days, there’s a reason: AI.
Artificial intelligence is quietly reshaping how people write. According to a recent study by Axios,…

The best customer experiences don’t rely on a single touchpoint. They’re built through steady, thoughtful communication that encourages recipients to take the next step. Whether you’re welcoming a new subscriber, sending a reminder about an upcoming appointment, or guiding someone back to a product they’ve shown interest in, consistent follow-up makes the difference.
Email drip…

Today’s customers expect businesses to make it easy for them to connect on their terms. Sometimes that means sending a quick text while they’re on the go, writing an email from a laptop, or starting a live chat when they need immediate answers.
At the same time, businesses need to be able to reach customers…

Your customer communication channels are overflowing. Messages arrive through email, text, and chat faster than your team can organize them. Information is scattered, updates are delayed, and customers often reach out more than once before getting a clear answer. Outbound communication isn’t any smoother; follow-ups and reminders take extra time, and it’s easy for messages…

Customers don’t stick to a single channel when interacting with brands. In fact, McKinsey reports that most consumers use at least three different touchpoints during a single buying journey. They might begin by browsing your website, then engage with an email, respond to a text message, or connect with a team member through web chat.…

Campaigns are one of the most effective ways to build stronger customer relationships. By sending a thoughtful series of messages over time, businesses can nurture leads, onboard new customers, and re-engage audiences in a consistent, scalable way.
Now, Heymarket’s omnichannel campaigns make it easy to engage customers via both email and SMS. That means reaching…

Can you remember the last time you made a purchase without first scrolling through reviews, checking for discount emails, or messaging a brand? Probably not.
Most buyers jump between multiple platforms—websites, apps, social platforms, or even physical stores—before making a purchase. They might be looking for inspiration, comparing prices, checking availability, asking questions, or…

You spent hours writing copy, perfecting the design, and segmenting your list for a new email marketing campaign. But even though your email client says your emails were delivered successfully, the opens and clicks are a fraction of what you expected.
Poor email performance isn’t always because your subject line missed the mark or your…

Whether customers text, email, or message your business through an app, they want the same things: replies that make sense, pick up right where they left off, and don’t force them to repeat themselves.
But delivering that kind of seamless experience is easier said than done—especially if your team is juggling multiple platforms, each with…

We recently introduced email in Heymarket, including our omnichannel shared inbox which lets you manage one-to-one conversations across email, SMS, web chat, and messaging apps from one platform. Now, we’re bringing email as a channel to your one-to-many communications with broadcasts, automations, and targeted lists that support email alongside SMS.
With broadcast and automation…

Managing multiple text conversations simultaneously can be overwhelming, especially in industries where coordinating with multiple stakeholders is essential. That’s especially true in the mortgage industry.
Mortgage loan officers need to coordinate with multiple people throughout the mortgage loan process. Ensuring that everyone involved receives the same information promptly can be challenging, particularly if the company’s…