The COVID-19 pandemic has changed the healthcare industry. Providers’ need for contactless interactions led to a digital transformation, with the adoption of new tools like messaging and telehealth appointments. Now that patients know what’s possible, their expectations for healthcare experiences have changed, too.
Today, 60% of consumers expect their healthcare experience to
Business SMS is a powerful tool for eCommerce brands. Teams can use it to help customers find the products they need, support the ordering and delivery processes, and make sure they’re satisfied with their purchases. But sending the same texts over and over in these situations can be time-consuming.
Automations, which are becoming more
Business texting’s popularity soared between 2020 and 2021. In just one year, 75% percent more customers said they prefer SMS customer service, and SMS ticket volume increased 28%. Cue an increase in the number of texts teams answer every day.
Once customers catch on that your company offers messaging, incoming messages can skyrocket. Responding
After surging over the last decade, mobile device usage continues to climb to all-time highs. With so many consumers turning to their mobile devices to shop, surf, work, and more, today’s businesses need to be able to reliably reach their customers and deliver the seamless mobile experiences they’ve come to expect.
Push notifications and
For many brands, parents are an important target market. They don’t just provide their children with guidance and support, they fill their lives with stuff—and plenty of it. From diapers and onesies to snacks and school supplies, parents are active consumers.
Yet reaching parents is often easier said than done. Because while parents might be
Consumers’ expectations for customer service have hit an all-time high. In a recent report, nine out of 10 business leaders reported that customers have higher expectations than in the past. Many of these expectations revolve around how brands personalize their experience. In a different study, 71 percent of consumers want personalized interactions and 76% become
While baby boomers, millennials, and now Gen Z’s “zoomers” were dominating the headlines, Generation X has quietly come of age. Now, in the prime of their careers and their prime purchasing years, their presence demands businesses’ attention.
But businesses can only reap the benefits of reaching this too-often-forgotten generation if they learn what sets them
Texting and text messages are so ingrained in our daily life that, for many of us, it’s probably hard to imagine a world where they didn’t exist. For others, it’s downright impossible: some millennials and members of Gen-Z have never known a world without texts.
As these generations grow up, so is their preferred communication
If you believe the stereotypes, you might think college students only eat ramen for all their meals and live on free merch. But in fact, college students collectively have an estimated spending power of almost $600 billion. Once college students graduate, many can expect an average starting salary of over $50,000.
Marketing to
Since Twilio acquired Zipwhip in July 2021, customers have had a lot of questions. Is Zipwhip shutting down? If so, when is Zipwhip shutting down?
Currently, the Zipwhip shutdown date is slated for November 30, 2022. That leaves more than 30,000 businesses without a texting platform. These companies need to find a new text messaging
A whopping 90% of consumers strongly consider customer service when trying to decide whether or not to do business with a company. That puts a lot of pressure on each and every interaction with your Shopify customers. How can you connect with them through Shopify and, what’s more, ensure each conversation is effective?
Shopify offers
During the beginning of the COVID-19 pandemic, 90% of Americans said the internet was a lifeline for them. They relied on it for everyday tasks they could no longer carry out in person, like shopping. They also came to realize how efficient and convenient online services are. Since then, 88% of consumers expect businesses to
Creating a frictionless, engaging, and service-centric customer experience must be a priority for any business hoping to be an industry leader. In fact, 87% of business leaders consider customer experience the top source of growth for their brands.
However, improving the customer experience can be a challenge as technology and customer expectations continually change. Less
Shopify makes setting up an online store a straightforward and approachable process. Chances are that if you use Shopify, you found it easy enough to open your website and store. But now that you’re generating site traffic and some sales, you’re ready to take next steps. To improve your customers’ experience while you scale your
Conversational commerce has taken off in the past few years. Researchers predict that it will have a $290 billion spend by 2025—a 590% rise from 2021-2025. It’s no coincidence that messaging apps have popped up to support this growth, including Apple Messages for Business, Facebook Messenger, Google’s Business Messages, Instagram Messenger, Microsoft Teams, Telegram,
For a refresher, read part one of our series on conversational support, Why Businesses Need Conversational Support Now.
Creating a conversational support strategy is a lot like building a house. Before you get to work, you want to make sure you have a great team in place, along with the schedule, materials, and expertise