Heymarket Twenty

Latest from Heymarket Twenty

Conversational sales is a new and popular omnichannel messaging strategy. Adopting it—like adopting any new strategy—can seem like a daunting task. But there’s a good chance your team is already using many conversational sales tactics.  What Is Conversational Sales?  Conversational sales is a messaging-based strategy. It focuses on authentic, person-to-person conversations that help interested leads choose the right products for them.  Conversational sales prioritizes incoming conversations. It encourages teams to focus on answering queries, offering insider information and recommending products or services when leads need help. Supporting leads who are trying to make purchase decisions makes the customer experience more…
Instagram is a powerful channel for any eCommerce business. It helps you get the word out about your brand through posts, Stories, or Reels—and connect directly with users through Instagram Messaging. A business text messaging platform only boosts these benefits.  What’s a Business Text Messaging Platform? Business text messaging platforms are cloud-based apps that help professionals send, receive, and manage their messages. These platforms can accept and reply to messages from a range of channels, including Instagram Messaging. All customer messages, no matter where they come from, arrive side by side in a single shared inbox. You or a…
SMS messages have high read and response rates. That’s why text message promotions can be so effective. But if you want them to have as much impact as possible, your promotions can’t seem spammy.  What Are Text Message Promotions?  Text message promotions are messages that include special deals for people who subscribe to your SMS services. These messages might mention SMS-specific coupons, discounts, or even first-access opportunities for events and new products. They’re a popular subcategory of conversational marketing, a new messaging strategy. The strategy emphasizes the importance of prioritizing inbound messages and non-promotional engagement content, but does…
Google’s Business Messages (GBM) lets customers message you right from their smartphones as they use Google Search and Maps. This valuable feature is driving many companies to add support for the messaging channel. But since GBM is so new, the setup process can be confusing. Let’s explore the GBM-specific terms you need to know as you set up the platform—and tips for navigating the process. Main Google’s Business Messages Setup Terms Google’s Business Messages uses a few terms during the setup process whose meanings may not be initially obvious. These definitions should help you understand what you’re being asked to…
We frequently publish best practices for boosting business texting reply rates. You can increase reply rates further by better understanding how businesses and their customers interact via SMS. That’s why we compiled new data that sheds light on when customers are generally the most responsive—and when your competitors are texting them, too. Where’d We Get Our Business Texting Data?  We analyzed 11,989,825 messages sent and received by 1,500 businesses (our customers) over a 120-day period in 2021. We specifically looked for response rates and their respective times so we could tell you when customers are most likely to respond…
ReadiVet is not your ordinary vet. The fast-growing company is mobile, caring for pets in customers’ homes to make the experience stress-free. But their unique approach also comes from how they use technology to fundamentally change how veterinary care is delivered. Heymarket and business texting are a critical part of that. Here’s how ReadiVet is revolutionizing home veterinary care, and how Heymarket has helped them deliver a customer-centric approach that helps both pets and people. The Challenge: Seamless and Scalable Features Based in the Dallas area and quickly expanding, ReadiVet knew from its launch in 2018 that it wanted to…
You want leads and customers to read your texts and messages as soon as possible. That’s why you should be using SMS templates that will capture their attention in Message Preview.  What Is Message Preview? Message Preview is a smartphone software feature. It’s where the phone will show a snippet of a message (or the whole thing, depending on its length) on the user’s lock screen.  Each phone software system allows different character lengths for Message Preview. iPhones, for example, will show around four lines or 178 characters of a message on a lock screen. Androids will show 65 characters…
Instagram Messaging helps you connect with your customers right when they’re the most engaged with your product or service. SMS templates help you respond to them quickly. How Does Instagram Messaging Work with SMS Templates? The best way to use Instagram business messaging is to integrate it into your business SMS platform. This way, all of your customers’ messages, no matter whether they’re from Instagram or native SMS, will arrive in a central shared inboxSMS templates are a feature of business SMS platforms. They’re texts that you can use over and over. They can help you reply…
The subscription economy is estimated to be worth $650 billion now—and more businesses are joining the fray every day. Savvy subscription companies are starting to use conversational customer engagement to help them stand apart from the crowd.  What Is Conversational Customer Engagement? Conversational customer engagement (CCE) is a messaging strategy that requires teams to make strong person-to-person connections with customers. Its foundational pillars are authenticity, responsiveness, and speed to resolution. While it requires teams to prioritize responding to inbound messages and following up with customers, it also offers guidance for outbound content.  Let’s explore five CCE use cases that help…
Omnichannel chatbots and business texting are sometimes presented as two opposing communication channels. But can you really compare a chatbot vs. human texting? Should you choose one over the other? Let’s dive in.  What Is An Omnichannel Chatbot? An omnichannel chatbot (sometimes called an omni chatbot or an omnichannel bot) is a messaging tool that sends pre-written, automated responses to customer queries, no matter which messaging service the queries come from. It can greet customers, recognize frequently asked questions, and provide customers with basic answers, like business hours and return policies.  Omnichannel chatbots are often used by omnichannel eCommerce brands…
There’s a good chance you’re considering adopting (or have already adopted) HubSpot’s Flywheel Model. It’s a new, popular alternative to traditional marketing funnel and customer journey stages. But where does business texting fit in? Read on to find out. What Is the HubSpot Flywheel Model? If you haven’t been introduced to HubSpot’s Flywheel Model, learn about it from the horse’s mouth. If you’re already acquainted, here’s a refresher: The flywheel puts customers at the center of your company’s efforts. It prioritizes the customer experience, recognizing their role in growing your brand. Where funnels consider customers an outcome, the…
Building an Instagram presence can be hard—especially if you’re new to the social media app. But with the right best practices, you can attract followers and form close connections with your leads and customers. Explore the following 10 tips to help you learn how to grow your business on Instagram.  Focus on Aesthetics Instagram is all about photographs and illustrations. The images you post should look like they came from the pages of a glossy magazine. They need a similar aesthetic as a whole, too. For example, you don’t want to post a funky, colorful illustration one day and a…
Instagram business messaging is the newest brand-friendly messaging platform. It’s a convenient touchpoint for customers, who use Instagram to identify, follow, and connect with their favorite brands. But is it worth focusing your resources on the channel? Will your customers actually exchange Instagram messages with you? Let’s review the facts.  Instagram Is Already a Popular Channel with Your Customers Instagram has become an increasingly influential channel over the years. Many of your leads and customers are already users, and they spend a lot of time scrolling through the app. In other words, Instagram can help expand your reach: Over one
  Instagram business messaging is the newest brand-friendly messaging service on the block. Read on to learn what it’s all about—and why you should be using it to connect with customers.  What Is Instagram Business Messaging?  Instagram business messaging is Instagram’s enterprise-supported messaging system. It’s commonly known as Instagram Messaging. (Their official name for it is Messenger API support for Instagram.) It functions similarly to Facebook Messenger, if you’re familiar with that tool.  For customers, Instagram business messaging works similarly to how it did before: Customers can navigate to a brand’s Instagram profile and click “Message” to start a conversation.…
SMS surveys are a convenient way to collect customer satisfaction (CSAT) feedback. But previously, you had to send them from outside of your customer conversations, using links or a separate number. Customers were less likely to respond—and you were less likely to receive crucial feedback.  Until Heymarket’s chat-based SMS surveys.  A Seamless Solution for SMS Surveys  Heymarket’s new chat-based SMS surveys allow you to send CSAT surveys within existing messaging conversations. Customers complete these quick surveys without leaving their current chats. Chat-based SMS surveys are more convenient for customers, who can reply promptly via text. This convenience increases customer response…
You need to create a seamless experience if you want more customers to respond to your feedback surveys. That’s exactly why you should use chat-based SMS surveys—and take the time to ensure that you’ve mapped out your questions carefully.  How Do Chat-Based SMS Surveys Work? Cutting-edge business SMS platforms let you send seamless, chat-based SMS surveys—surveys that take place directly in the text conversation. These surveys have three key components: the opening question, follow-up question, and closing message.  The opening question typically contains a request for customers to review your services on a numbered scale. The follow-up question is an…