Many attorneys know marketing is important, but one of the most common questions law firm owners ask is simple: how often should we actually be marketing our firm? Should you run a big marketing push a few times a year? Post on social media when you have time? Write a few blog posts when business…

When most law firms think about brand personality, they focus on their homepage, attorney bios, or blog content. Rarely does the FAQ page get the same attention. In fact, for many firms, the FAQ page becomes an afterthought—dry, overly formal, and disconnected from the rest of the website. That’s a missed opportunity.
Your FAQ page…

Every year brings a wave of predictions about the future of business. However, the most valuable forecasts do more than speculate – they identify patterns already emerging across industries, and explain how those patterns will shape the year ahead.
Recently, entrepreneur and systems strategist Jordan Gill explored several of these shifts in her “2026 Business…

If your law firm’s website isn’t showing up where you expect on Google, the problem may not be your practice area, your location, or even your content. In many cases, the issue is much simpler and more frustrating: your website is too slow.
Google’s goal is to deliver the best possible experience to people searching…

For decades, referrals have been the foundation of the legal profession. Trusted colleagues. Former clients. Professional networks. Word of mouth built over years of delivering excellent legal services.
For many law firms, referrals still drive a significant portion of their new business – and rightly so. They reflect credibility, trust, and real legal expertise.
However,…

For law firms, your website is more than a digital brochure—it’s often the first impression a potential client has of your practice. It houses critical content, intake forms, contact details, and, at times, sensitive client communications. Yet one of the most overlooked aspects of website management is maintaining a reliable WordPress backup strategy.
Many firms…

LinkedIn stands apart from other social platforms because it is built specifically for professionals. For law firms, this makes it uniquely suited to business development, networking with referral partners, and cultivating visibility among prospective clients and industry leaders.
Unlike platforms designed for casual social interaction, LinkedIn emphasizes professional credibility and thought leadership — and that’s…

I recently joined Zack Glaser on the Lawyerist Podcast (Episode #603) to talk about something that is quietly but fundamentally changing how law firms attract clients: artificial intelligence and authority.
The episode is titled:
“Turn Expertise into Clients: Building Authority That AI Recognizes.”
You can listen to the full episode on Lawyerist or at this…

Pay-per-click (PPC) advertising can be one of the most effective ways for law firms to generate qualified leads, but only when campaigns are set up and managed correctly. If you’re considering PPC to bring in more clients, you’re likely asking an important question: Should you manage your own PPC campaigns or outsource the work to…

Email remains one of the most effective ways for law firms to stay connected with clients. It allows you to educate, build trust, and stay top of mind long after an initial consultation. Yet many law firm emails go unread, are deleted within seconds, or are lost in crowded inboxes.
If your emails aren’t getting…

For years, law firm websites have been evaluated by surface-level standards: design, mobile responsiveness, SEO checklists, and the latest tech add-ons. But 2026 marks a clear turning point. Law firm websites are no longer just marketing assets — they are becoming the central systems that shape authority, trust, and long-term discoverability.
The biggest shift isn’t…

When you think about your law firm’s brand, you may picture your logo, website, or letterhead. But your brand is far more than a visual mark. It’s how potential clients perceive your firm before they ever speak to an attorney. It’s the tone of your emails, the clarity of your messaging, and the consistency…

If you’re looking for a powerful way to build trust, increase engagement, and convert more website visitors into clients, video is one of the most effective tools your law firm can use. Today’s online audiences expect more than text. They want to see the real people behind a business, understand information quickly, and feel an…