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Students talking on campus
Today’s students have different communication needs than previous generations. They check their phones constantly, but aren’t consistent with email or phone calls. Higher education institutions must adapt their outreach tactics if they want to attract new generations to their classrooms.
When Gen Z stepped into the spotlight, Seminole State College of Florida’’s admissions and

Woman sending a text from an iPhone.
Do you ever have late-night inspiration that you can’t wait to share with others? Or want to send a time-sensitive message without worrying about being available to press send? If so, you’re probably wondering if you can schedule a text on an iPhone.
Fortunately, the answer is yes – but it’s not as simple as

Illustration of a hand interacting with ChatGPT on a touch screen
Digital transformation can take on different meanings for different companies. For one internet service provider, it’s about leveraging technology not just for technology’s sake, but to create a better customer experience.
JC Swailes and his sales team was already using Heymarket to streamline communication with their prospects over text messaging. When ChatGPT launched late last

Hand typing into a mobile phone with text bubbles to show templates for SMS marketing
Nearly three-fourths (71%) percent of consumers expect personalized interactions from your business. Happily, tools like SMS marketing make personalization at scale easier than ever, allowing you to enjoy up to a 15% increase in conversions from personalized messages.
Personalized SMS marketing relies on SMS marketing templates. These reusable messages are the main ingredient in one-to-many

Zipwhip logo with arrow pointing to Heymarket logo
In July 2021, Twilio announced that it acquired text messaging provider Zipwhip. With the $850 million acquisition, the future for businesses using Zipwhip to text their customers became uncertain. Then in November 2022, Twilio confirmed it would permanently sunset Zipwhip’s business texting service.
Zipwhip Shutting Down
The Zipwhip acquisition left at least 30,000 businesses in