In the legal industry, selling is viewed with disdain, yet rainmakers are treated with reverence and care. They’re the golden goose their firm fights to protect. This situation is a common problem for firms. Rainmaking without selling seems impossible. It looks like the kind of thing a snake oil salesman would peddle to their clients. Not only is it possible to win new clients without selling, but it’s also more effective than attempting to persuade prospects forcefully.
